Latest on HCP Marketing

March 26, 2021 | Kamya Elawadhi
The walled gardens of large publishers often leave small-and medium sized publishers at a...
March 23, 2021 | Kamya Elawadhi
Pharma marketers have a significant task of building a campaign that will reach, engage and educate...
March 3, 2021 | Richard Krueger
Now that pharmaceutical brands have adopted digital marketing initiatives during the COVID-19...
February 26, 2021 | Daleep Manhas
Pharmaceutical companies face many extended time gaps in implementing their digital ad...
February 22, 2021 | Scott Greenstone, RN, MBA
Once the COVID-19 pandemic barred in-person interactions for pharmaceutical marketers...
January 29, 2021 | Scott Greenstone, RN, MBA
Last week, Doceree launched the first programmatic platform in Point of Care messaging to bolster...
December 16, 2020 | John Spingler
We know from neuroscience that the state of mind is critical to the receiver of a message...
December 16, 2020 | Jiten Jain
Point of Care advertising is a healthcare marketing strategy that was traditionally applied...
December 8, 2020 | Kamya Elawadhi
Marketing is all about creativity. It is about how one can align their products and services with...
December 8, 2020 | Jiten Jain
Today's world is moving at an alarming rate - new technologies, faster methods, quick fixes...
December 7, 2020 | Varun Hasija
Earlier in January 2020, Google announced its plans to phase out support for 3rd party...
December 7, 2020 | Kanchan Dass
Pharmaceutical marketing is like any other kind of marketing. The only difference here is...
November 17, 2020 | Daleep Manhas
From the early days of the printing press, radio, and billboards that enabled ads to circulate...
November 17, 2020 | Scott Greenstone
The past 8 years have seen a rise in Point of Care platforms being used for marketing purposes by...
August 28, 2020 | Daleep Manhas
Based on a research done with over 9546 Physicians from 22 markets and review of secondary...
May 12, 2020 | Daleep Manhas
Telemedicine saw remarkable growth post COVID-19 outbreak; it is time industry players look for innovative ways of carving...
January 24, 2020 | Harshit Jain
The rules which govern the engagement of pharmaceutical companies with HCPs are changing beyond recognition, forcing companie...
November 25, 2019 | Varun Hasija
According to a report from AccessMonitor™, the number of “rep-accessible” physicians – those who grant access to more than...
November 19, 2019 | Jeril Jacob
By their very nature, endemic advertising yields high ROI. It’s only to be expected as endemic advertising is about placing...
November 19, 2019 | Harshit Jain
According to this comprehensive report, the spend on medical marketing expanded substantially between 1997 through 2016, to...
October 1, 2019 | Varun Hasija
Healthcare Professionals (HCPs) always look for reliable and detailed information about the effectiveness of a drug and its...
October 1, 2019 | Kamya Elawadhi
Here is the pressing issue: healthcare practitioners (HCPs) are getting busier by the day leaving little or no face-ti...
July 21, 2019 | Jeril Jacob
Machine learning algorithms are detecting signs of depression in young kids. Cardiac arrest is being predicted. Health chatbots are answering...
June 23, 2019 | Kamya Elawadhi
“A picture paints a thousand words, but the video shows a thousand pictures.” If you want to capture someone’s attention, show them a video. If you...
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Programmatic Partners Elevate the Global Reach for Small-and Medium-Sized Healthcare Publishers20210326092120

Programmatic Partners Elevate the Global Reach for Small-and Medium-Sized Healthcare Publishers

March 26, 2021Blog
Kamya Elawadhi Vice President The walled gardens of large publishers often leave small-and medium sized publishers at a disad...
Digital Marketing Tactics that Elevate Messages to Cut Through the Noise20210323111514

Digital Marketing Tactics that Elevate Messages to Cut Through the Noise

March 23, 2021Blog
Kamya Elawadhi Vice President Pharma marketers have a significant task of building a campaign that will reach, engage and edu...
AI is Closing the Efficiency Gap in Physician Marketing20210304072138

AI is Closing the Efficiency Gap in Physician Marketing

March 4, 2021Blog
Richard Krueger Manager – Marketing & Communication Now that pharmaceutical brands have adopted digital marketing ...
Text-Based Programmatic Ads in Rx Drug Marketing20210226071029

Text-Based Programmatic Ads in Rx Drug Marketing

February 26, 2021Blog
Daleep Manhas Co-founder and MD (India ) Pharmaceutical companies face many extended time gaps in implementing their digital ...
Ways Point of Care Networks Can Increase Revenue20210222092739

Ways Point of Care Networks Can Increase Revenue

February 22, 2021Blog
Scott Greenstone, RN, MBA Director, Point of Care Once the COVID-19 pandemic barred in-person interactions for pharmaceutical...
Benefits of Using a Point of Care Network to Engage Physicians20210216085156

Benefits of Using a Point of Care Network to Engage Physicians

February 16, 2021Blog
Scott Greenstone, RN, MBA Director, Point of Care Last week, Doceree launched the first programmatic platform in Point of Car...
Benefits of Using a Point of Care Network to Engage Physicians20210128061249

Benefits of Using a Point of Care Network to Engage Physicians

January 28, 2021Blog
Scott Greenstone, RN, MBA Director, Point of Care Last week, Doceree launched the first programmatic platform in Point of Car...
Doceree Expands with New Director of Agency and Brand Relationships20210127105719

Doceree Expands with New Director of Agency and Brand Relationships

January 27, 2021Uncategorized
Adds healthcare industry veteran John Spingler to bolster partnership growth in the physician marketing category PARSIPPANY, ...
Why are pharma brands moving towards point of care advertising?20201216090316

Why are pharma brands moving towards point of care advertising?

December 16, 2020Blog
Jiten JainDirector – Sales & PartnershipsPoint of Care advertising is a healthcare marketing strategy that was traditionally ...
Making Optichannel Marketing Real (In Real Time)20201216062304

Making Optichannel Marketing Real (In Real Time)

December 16, 2020Blog
John SpinglerDirector - Brand & Agency Partnerships- SalesWe know from neuroscience that the state of mind is critical to the...
Why is Digital Marketing Essential to Reach Out to Healthcare Professionals?20201208051240

Why is Digital Marketing Essential to Reach Out to Healthcare Professionals?

December 8, 2020Blog
Jiten JainDirector – Sales & PartnershipsToday's world is moving at an alarming rate - new technologies, faster methods, quic...
5 Reason Why Marketing to Physicians Is Not a Challenge Anymore20201207130814

5 Reason Why Marketing to Physicians Is Not a Challenge Anymore

December 7, 2020Blog
Kamya ElawadhiVice PresidentMarketing is all about creativity. It is about how one can align their products and services with...
Cookie Apocalypse – What does it mean for Publishers?20201207084141

Cookie Apocalypse – What does it mean for Publishers?

December 7, 2020Blog
Varun HasijaDirector - Product DevelopmentEarlier in January 2020, Google announced its plans to phase out support for 3rd pa...
Pharmaceutical Drug Marketing: Strategies and Tactics to Implement20201207070044

Pharmaceutical Drug Marketing: Strategies and Tactics to Implement

December 7, 2020Blog
Kanchan DassDirector - Marketing & Communications MediaPharmaceutical marketing is like any other kind of marketing. The only...
A Complete Guide To Programmatic Marketing Platform20201117130016

A Complete Guide To Programmatic Marketing Platform

November 17, 2020Blog
Daleep Manhas Co-founder & EVP-Partnerships From the early days of the printing press, radio, and billboards that enable...