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Direct EHR integrations
Activation
Deterministic firing, not predicted windows.
Predictive audience models raise the odds you’re in front of the right HCP during a likely care window. Triggers™ removes the guess. A campaign activates only when a verified clinical or business signal is actually present.
Predicted window
The model weights the odds.
An audience is built from population claims, then a predictive engine estimates when a prescriber is likely to see an eligible patient and refreshes the list weekly. You activate against a probability that the timing holds.
Spend follows a weighted estimate of when a patient might be eligible.
Triggered moment
Triggers™ fires on the event.
The campaign activates the instant a verified signal is present - live ICD-10, CPT or NDC - gated by specialty, geography, payer context and the dispense moment. No estimate. The coded event itself.
You don’t pay for a guess about timing. You act on the coded event that proves eligibility.
Triggers™ connects five things into one campaign - firing only when it should
Verified 1:1 HCPWorkflow signalApproved business ruleApproved messageNext action
Clinical Intent
The signal beneath the moment - and its half-life.
Intent is not a static list. It forms, peaks and decays. Clinical Intent Signals read that decay in real time, so one campaign can meet the prescriber at the decision, the pharmacist at the fill, and the patient through every refill - a single connected act, not three disconnected buys. Here’s what that activation looks like in each surface.
In the EHR / eRx · Prescriber
Reach the HCP as the decision forms
Disease awarenessUnbranded disease-state education
Drug messagingEfficacy, dosing, safety & label info
Dispense as writtenReinforce brand preference
Financial assistance & co-payAffordability support
Prior-auth & access supportIn-workflow ePA support
Clinical trial awarenessPrompt HCPs when patients are eligible
Sample bookingReal-time sample requests
Triggered by live ICD-10 / CPT / NDC in real time.
In the PMS · Pharmacist
Activate the brand where the fill happens
AwarenessSurface brand context to the pharmacist
InterventionIn-workflow alert prevents the switch
ConversionCo-pay applied automatically
RetentionSMS reminders drive refills
NDC-triggered, native to the PMS, attributed to verified dispense claims.
Formats in this channel
1:1 TargetedIn-WorkflowTriggers™Co-pay & AffordabilityDispense as WrittenePA & Access
Non-intrusive by design. No pop-ups, no interstitials, no forced interruptions. Every message lives inside the clinical screens the HCP already works in - so the physician’s workflow is never disturbed.
The half-life of intent
Every clinical moment carries a half-life of intent - the narrow period in which an approved message can shape the next action before the moment passes. Doceree activates against first-party clinical context as it happens, not a profile refreshed after the fact.
Reach
Infrastructure built for fragmentation.
No single placement wins the prescribing moment. Owning it means integrating directly across a fragmented clinical landscape - and Doceree built that layer rather than renting it. The footprint below is what lets one campaign reach the journey end to end, not just a single screen.
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Health-system partnerships
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HCP specialties
0M+
Verified HCPs in the U.S.
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Monthly patient decision moments
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Pharmacies nationwide
Foundation
A trigger is only as good as what it’s built on.
Triggers™ can’t be added from the outside. Firing on a real coded event - deterministically, and within clinical-grade compliance - means being wired into the source itself. Two things make that possible; a third makes it safe.
Direct integrations
A trigger needs the live signal at the instant it occurs - the ICD-10, CPT or NDC as it's entered in the EHR, eRx or PMS. Only direct, native integration delivers that. Tag-based or secondhand access sees an impression, never the coded event itself.
Native to the EHR, eRx and PMS - integrated where the signal is created.
First-party clinical data
The signal must be first-party clinical context captured at the source - not a third-party proxy, lookalike or inferred profile. First-party data is what makes a trigger both deterministic (the event actually happened) and privacy-safe (no patient-level tracking required to know it did).
First-party clinical context, captured at the source. Verified 1:1 HCP identity, not modeled audiences.
Compliance by architecture
Activation runs on approved business-rule logic against verified identity, so the trigger fires on a clinical rule, not a patient record. The same mechanism that delivers the message is what keeps protected data out of reach.
PHI-compliant by design - safe to run inside regulated clinical workflows.
Governance
Advertisers never receive EHR, pharmacy or patient records. The signal triggers an approved message; the underlying data never leaves the compliant layer.
Compliance
Compliance isn’t bolted on. It’s the architecture.
Doceree was built privacy-first for the HCP-patient context, not retrofitted for it. The platform activates on de-identified, provider-level signal - so the four guarantees below hold by design, not by policy.
01
No PHI ingested or processed
Doceree does not ingest or process Protected Health Information. Identifiers are removed at the source by data partners before any signal ever reaches the platform.
02
Provider-level, never patient-level
Activation and measurement operate at the verified HCP level - never the individual patient. Every signal is keyed to a provider, so reach and reporting never depend on patient identity.
03
Not a Business Associate by default
Because no PHI is received from covered entities, the standard model doesn't require a BAA. Where a specific use case genuinely calls for one, Doceree will sign and operate under those obligations.
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Independently validated
Compliance is attested by independent third-party audit, not self-declared. Third-party validation is a higher bar than a self-certified claim - and it's the bar Doceree holds itself to.
Cookieless by design - built on first-party identity, not third-party cookies. The regulatory trust that lets Triggers™ run inside live clinical workflows is earned over years of vetting by EHR partners and health systems. It can’t be retrofitted, and it can’t be bought.
Certified & compliant
HIPAASOC 2 Type 2GDPRCCPATAG CertifiedIAB Transparency & Consent FrameworkIAB Tech Lab
Measurement
Measure the decision, not just the impression.
An impression is where most point-of-care measurement stops - an exposure log, inferred against a script-lift benchmark. Doceree measures further down the journey, to the action that actually matters: the confirmed fill.
Dispense-confirmed attributionOnly an end-to-end OS can report this
First-fill indicators, pharmacist alerts and hub handoffs, tied to verified dispense claims. An impression confirms a message was seen; a confirmed fill proves the therapy started.
Script Trend Analytics
NRx and TRx trends across exposed HCP cohorts, where approved.
Live Dashboards
Reach, engagement and Rx data in real time - not a monthly report after the fact.
Physician-Level Data (PLD)
Performance down to the individual HCP, reported weekly, where permitted.
AI Optimization
Moves to make now, based on real-time patterns - not last quarter's.
Own the prescribing and the dispensing moment.
From the prescribing decision to the first fill - and every refill after. One channel, one operating layer, one connected act.
Healthcare marketing is being rebuilt. Doceree is what it’s being built on.
