Pick up any industry. With the advancement of technology, every industry has transformed for the better and provides value to the people. When we talk about the healthcare sphere, times have changed, and healthcare information technology has taken over. From Electronic Healthcare Records (EHRs) to Telemedicine, tech has become a crucial part of the healthcare ecosystem.
Take a pause. Look around you. Do you see any individual without an internet-enabled smartphone? Exactly. Now is the time to target potential patients digitally, where they spend most of their time. This is where tech steps in. Its prime role is to improve the quality and accessibility of healthcare which ultimately leads to reducing the healthcare cost and improving patient outcomes.
Why technology for healthcare?
The overall competition in the industry is vast, and to stay on the frontline, it is essential to be one step ahead. But, unfortunately, you are on the wrong track if you are an organization that still believes in old-school marketing methods.
The penetration of internet-enabled smartphones is increasing day by day, and there is no limit to it. This is because we all depend on our smartphones for almost every task. Therefore, adapting to the tech is one of the essential things in the current era.
How Technology is Transforming Healthcare for the Better Future?
Programmatic Advertising
It refers to automated buying and selling online ads and is done by businesses to consolidate their overall efforts into a single platform, making transactions much more efficient. This healthcare programmatic advertising allows brands to hyper-target their messaging and reach the potential consumers and healthcare professionals (HCPs) who will identify and relate.
Electronic Health Records (EHRs)
With the onset of technology, a lot of paper has been saved. This is because now healthcare institutions have adapted the digital versions of those paper-based medical records. It includes information such as medical history, lab test results, medications, and a note from healthcare providers. The system of EHR enables improved patient care, cost-effectiveness, and better communication between healthcare providers and patients. Moreover, it also helps to reduce errors and improves overall efficiency.
Telemedicine
Especially after the Covid-19 outbreak, telemedicine has seen a significant rise as more and more people rely on it due to the convenience that comes with it. It basically allows patients to receive consultation remotely, increasing access to healthcare even for those in underserved areas.
Healthcare big data
It is massive information that represents significant amounts of data and helps set up efficient data-driven healthcare campaigns. In the healthcare industry, big data sources include hospital records, medical exam results, medical records of patients, and info collected from healthcare testing machines.
World’s First Ad exchange for branded Healthcare Professionals (HCPs) advertising, Doceree, is powered by Espyian, a proprietary HCP validation engine. This identifies and precision targets over 1 million* physicians across the USA for non-personal promotion and a personalized experience. Further, it also offers physician messaging, a platform for patients to collaborate with the HCPs.
