Opportunity
A media agency was challenged to deliver on their committed results of a campaign due to their traditional approach of buying digital placements, which led to uncertainty on real-time results of the campaign.
Objective
To overcome working with multiple publishers, the lack of benchmark data to gauge the results and delayed reporting until the conclusion of the campaign, to achieve the expected accomplishments of the campaign.
Short-term campaigns can be highly impactful when approached with clarity and data-driven insights.
Strategy
The media agency aligned with Doceree to help them find and resolve issues with the existing media strategy. Doceree’s team used data learnings from previous campaigns to define and create a new approach to achieve:
- The undelivered impressions to the client in less than four weeks
- Additional impressions that exceeded the client’s campaign goal
- Real-time campaign data reporting
Results
Conclusion
A platform with real-time data analytics capacities is a powerful tool for a media agency to adjust a campaign in real time to achieve expected results.
