Opportunity
A neurosurgery-focused health institute with a state-of-the-art facility sought to raise awareness and increase referrals. Doceree had the challenge to reach a narrow target audience within the region for the company.
Objective
To generate awareness about the institute’s offerings, drive physician traffic to the website and increase referrals from physicians in the proximity of three designated centres
We offered a comprehensive data-driven engagement solution for the health institute to drive physicians down the conversion funnel and raise referrals for the centre.
Strategy
Doceree’s team leveraged data learnings from past campaigns to define and set a new approach, which covered the following:
- Hyper-targeted campaign based on specialty, geography, and behaviour
- Elevated physician awareness by specialty and geo-targeted sub-campaign
- Effective and timely account-based messaging to drive relevant physician traffic
- Implemented trigger-based messaging on Point of Care platforms using CPT codes to increase referrals
Results
Conclusion
Precision targeting messages beyond specialty and geo-targeting is impactful and garners significant traction for a narrow-target audience focused campaign.
