Performance Marketing Manager

Doceree, headquartered in NY with international office in Delhi, founded by veterans of Advertising and Technology
are looking at disrupting the multibillion $ Healthcare Advertising space with Data and Artificial Intelligence.
Platform is launched in India & US.

We are expanding to other Geos with plan to have global footprints by Q2 2021 and enhancing our services offering and
developing new products and solutions to address the unmet needs of industry.

Job Description

This position is for the role of Performance Marketing Manager @ Doceree India. We are looking for a Performance
Marketing Manager with a successful track record to drive user acquisition and brand awareness for a global B2B
brand.

Responsibilities

  • Creating and executing a strong performance marketing strategy & execution plan
  • Developing and managing digital prospecting and remarketing campaigns
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media
    channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results
  • Working understanding of Programmatic Advertising to nurture leads both on DSP side (advertisers) and the SSP
    side (publishers)
  • Channels we’ll be looking at: LinkedIn Marketing, Email Marketing, Display Advertising and Search Advertising

Requirements

Candidates must match the below requirements:

  • A graduate degree in marketing or a related field
  • 3+ years of selling enterprise level Digital Healthcare Data solutions
  • Strong relationships and success selling into Pharma brands
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Data-driven thinking and an affinity for numbers
  • Up to date with latest trends & best practices in marketing (especially inbound marketing)

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