The platform enables Pharmaceutical brands to reach Physicians through secure messaging on Point of Care platforms
PARSIPPANY, NJ – January 13, 2021 – Doceree Inc., the first global network of physician-only platforms for programmatic marketing, today announced the launch of the first programmatic platform in Point of Care messaging to bring efficiency and effectiveness in Physician marketing.
The platform enables Pharmaceutical brands to place relevant messages in systems where the Physician is logged-in to provide care to a patient and make them do so in the most safe, secure and transparent way, thus ensuring a streamlined experience for both the patient and the provider, besides the highest quality of care for the patient.
Point of Care digital platforms, consisting of Electronic Health Record (EHR), e-Prescribing (eRX), Telehealth and secure messaging platforms, face different communication barriers due to which they are unable to build a potential revenue stream out of the many messaging opportunities available. Pharmaceutical brands on the other hand struggle to engage Physicians in a regulatory compliant manner.
“Our mission is to streamline Physician marketing and Point of Care messaging platform is yet another attempt to achieve it. With our new category launch, pharmaceutical brands can now partner with Point of Care platforms and target Physicians through secure messaging.
Our Point of Care platform is built to keep data secure, adheres to best practice guidelines, doesn’t tend to influence Physicians and helps them save their time. It lets Physicians seek helpful and meaningful information in a non-coercive manner,” said Harshit Jain MD, Founder and CEO, Doceree.
Doceree Point of Care network already has a reach of over 400,000 Physicians through platform partners and the company is consistently building the network further.
“We are excited to enhance the Doceree point-of-care platform with the OptimizeRx EHR/eRx network,” said Angelo Campano, SVP & Principal, Agency Channels, OptimzeRx. “The Doceree platform gives us a secure outlet to maximize our network capacity.”
The company has roped in a veteran in the field – Scott Greenstone – in the capacity of a Director – Point of Care. His sector expertise spans 17 years of being a registered nurse, and over 20 years of IT Project Management with eight years of EHR implementation.
Commenting on his new role, Scott said: “With the rapid-changing healthcare environment, there has never been a more exciting time to deliver new technology to providers. I am really excited to be a part of a team that is pioneering digital marketing in the Pharmaceuticals sector. To result in the best patient outcomes possible is always my end goal and my responsibility at Doceree is aligned with that.”
Doceree is the first global network of physician-only platforms for programmatic marketing. It aims to address the problem of rising cost of healthcare by bringing efficiency and effectiveness to physician engagement by using data and creativity in physician marketing. It raised seed funding from angel investors from India and the US in May 2020. To learn more, visit doceree.com