Opportunity
A traditional POC platform with over 50K active HCPs was struggling with patient retention and eventually losing value
Objective
To increase physician engagement on the POC platform
Strategy
We advised them to work with us to engage their HCPs on the e-prescribing workflow which would enable their platform to receive:
- Patient Affordability messaging
When Doceree spoke to us about their value proposition, it appeared that they would have little to no headway in engaging HCPs. I was the most sceptical on the team, but within 2 months I was happy to be proven wrong. Now, we are only looking to strengthen our only looking to strengthen our partnership here on.
Results
Conclusion
Working closely with the POC platform, we helped engage HCPs which directly improved its critical metrics related to patient outcomes.
