Opportunity
Radiopaedia is a rapidly growing open-edit educational radiology resource that has been primarily compiled by radiologists and radiology trainees from across the world. Their mission is to create the best radiology reference, and to make it available for free, forever. They achieve this by a mix of subscription revenue and advertising.
Objective
To maximise revenue from the unsold inventory
Strategy
Doceree platform integration via Radiopaedia Header bidder wrappers and thus maximising the revenue opportunity
An up-and-coming publisher open to specialist programmatic integrations can monetise otherwise unsold inventory
Results
6x increase in revenue
Conclusion
Through the Doceree integration they have generated a 6x increase from what they would have generated if this inventory was given to a non-specialist programmatic network
