Data. The word itself says a lot! Without data, there is nothing valuable. When you have numbers or figures with you, you can plan and execute accordingly. Long gone are the days when marketing was all about hit and trial. Now is the time to only play with numbers. This is where a digital marketing strategy for healthcare steps in.
This marketing has undoubtedly breathed new life into the healthcare domain and has definitely changed its overall image. In addition, it has helped it enhance its reach, build trust among potential customers, and exponentially increase growth.
What is data driven healthcare advertising?
It refers to the use of analytics to optimize healthcare marketing campaigns accordingly. This includes using data to target specific audiences, track the campaign’s effectiveness and accordingly make adjustments in order to improve results.
Furthermore, this advertising type can be used to identify and target a niche audience, such as those suffering from a certain condition or demographic characteristics, using valuable data from electronic health records (EHRs) as well as other digital platforms. This data helps the companies create targeted campaigns that are more likely to reach and engage the patients who are most likely to benefit from their product/service.
What are its benefits?
From creating personalized messages to an increase in ROI, it offers a ton of benefits.
Personalization
By using data in the right manner, healthcare organizations are able to create more tailored and personalized campaigns. As a result, such campaigns have more efficiency in reaching and engaging potential patients.
Increased ROI (Return on Investment)
Targeting the potential audience at the right time and place with the right message, a healthcare marketing strategy leads to better patient outcomes and more efficient use of resources. This ultimately increases the ROI.
Better patient outcomes
By executing this type of marketing, healthcare organizations can target the right patients with the right message. This helps them to find the right treatment that can help to improve their overall health condition.
Improved campaign effectiveness
Keeping an eye on the ongoing campaigns and optimizing them accordingly in real time is very important. This helps in achieving better results in the long run.
Unlike traditional marketing, in the current era, marketing is all about tracking campaigns’ efficiency and making real-time adjustments. These data-driven strategies have undoubtedly transformed the entire healthcare industry for the better. As per a study published earlier, the organizations that have adopted data driven healthcare advertising strategies witnessed a 5-6% increase in their productivity.
World’s First Ad exchange for branded Healthcare Professionals (HCPs) advertising, Doceree is powered by Espyian, a proprietary HCP validation engine. This identifies and precision targets over 1 million* physicians across the USA for non-personal promotion and a personalized experience. Further, it also offers physician messaging, a platform for patients to collaborate with the HCPs.
