LARGE OPEN-ACCESS RESEARCH PLATFORM MONETISES UNSOLD INTERNATIONAL AUDIENCES USING DOCEREE

LARGE OPEN-ACCESS RESEARCH PLATFORM MONETISES UNSOLD INTERNATIONAL AUDIENCES USING DOCEREE

Opportunity

An open access research platform with access to 20 million researchers from 190 countries, needed to maximise their revenue opportunity from their international audience.

Objective

To maximise revenue from their India audience

Strategy

The solution was Docereeā€™s tag-based platform integration focusing on India IPs. The tag based set-up ensured the HCP specialism was passed from the research platform back to Doceree and thus enabling hyper-targeting of HCPs.

A global programmatic buying network can open up previously unsold revenue opportunities



Results

4.5x increase in revenue

Conclusion

Through the Doceree integration they have generated a 4.5x increase from what they would have generated if this inventory was given to a non-specialist programmatic network. This success has paved the way for Doceree to monetise their European, US and Emerging Markets audience.

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