Radiopaedia is a rapidly growing open-edit educational radiology resource that has been primarily compiled by radiologists and radiology trainees from across the world. Their mission is to create the best radiology reference, and to make it available for free, forever. They achieve this by a mix of subscription revenue and advertising.
To maximise revenue from the unsold inventory
Doceree platform integration via Radiopaedia Header bidder wrappers and thus maximising the revenue opportunity
An up-and-coming publisher open to specialist programmatic integrations can monetise otherwise unsold inventory
6x increase in revenue
Through the Doceree integration they have generated a 6x increase from what they would have generated if this inventory was given to a non-specialist programmatic network
Focusing on the right things can get rewarding. With this belief, a leading hyperuricemia therapy brand decided to segment
Consumer brands often struggle more with in-clinic brand exposure time with the physicians as compared to Rx brands