RAPIDLY GROWING OPEN-EDIT EDUCATIONAL RADIOLOGY RESOURCE ABLE TO INCREASE REVENUE OPPORTUNITIES THROUGH HEADER-BIDDER SOLUTION

RAPIDLY GROWING OPEN-EDIT EDUCATIONAL RADIOLOGY RESOURCE ABLE TO INCREASE REVENUE OPPORTUNITIES THROUGH HEADER-BIDDER SOLUTION

Opportunity

Radiopaedia is a rapidly growing open-edit educational radiology resource that has been primarily compiled by radiologists and radiology trainees from across the world. Their mission is to create the best radiology reference, and to make it available for free, forever. They achieve this by a mix of subscription revenue and advertising.

Objective

To maximise revenue from the unsold inventory

Strategy

Doceree platform integration via Radiopaedia Header bidder wrappers and thus maximising the revenue opportunity

An up-and-coming publisher open to specialist programmatic integrations can monetise otherwise unsold inventory



Results

6x increase in revenue

Conclusion

Through the Doceree integration they have generated a 6x increase from what they would have generated if this inventory was given to a non-specialist programmatic network

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