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Spends by life sciences organizations on digital are growing, but medical and healthcare sites have not maximized this opportunity. But why?
Platforms lack identification capabilities that provide relevant messages to the right specialization. Neither it is available on major Supply-side Platforms (SSPs), which is now a consistent requirement of life sciences brands.
Establishing direct relationships with life sciences brands and their agencies takes considerable time and resources. As a result, they, especially smaller websites, often end up working with generic SSP.
Higher Engagement Ensures Better Revenue Outcomes
A unique digital platform that helps HCPs across
the planet receive hyper-relevant medical information from life
sciences organizations
