Opportunity
A POC platform was struggling with low engagement and drop in usage by HCPs across its platform modules.
Objective
To increase Physician engagement on the POC platform
Strategy
We advised them to do a full-scale onboarding throughout their workflow which would enable their platform to receive:
- Patient Affordability Messaging
- Clinical Alerts
- Disease Awareness Messaging
Consistent and precise communication with HCPs in relevant environment raise engagement.
Results
Working closely with the POC platform, we helped engage HCPs who directly improve its critical metrics related to patient outcomes:
Conclusion
Concise and impactful messages at opportune moments increase engagement.
