Where clinical intent powers omnichannel engagement

The only omnichannel platform that activates on what HCPs are doing right now - not what they did last week.

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The problem with omnichannel today

Omnichannel was built around marketing logic. Clinical decisions don’t follow it.

Most platforms give you better tools to run a plan you locked three months ago: pre-built audiences that are slow to change, creative tied to a channel calendar, partners working in silos, and messaging that never sees what’s happening in the clinic.

So the sequence fires and the message lands - but it’s disconnected from what the HCP is actually doing. Brands keep executing the plan while clinicians move faster than the plan allows.

80%

of HCPs say the communications they receive are generic and impersonal.

Without clinical intent, omnichannel is just multichannel with better marketing.

One clinical signal. Every channel, activated.

NEXT is the clinical intelligence layer for omnichannel. It reads real-time signals from the EHR, the web, and prescribing behavior and activates the right message on the right channel for the right HCP.

How it works

From signal to outcome

Every NEXT activation runs the same loop, in real time.

Signal detected

A clinical, web, or behavioral trigger fires inside the workflow.

Audience updated

The HCP joins the right segment instantly - not in next week’s refresh.

Intent decoded

NEXT reads the context (for example, switching therapy) and the decision stage.

Creative selected

The best-fit message is pulled from your approved library.

Channel activated

The sequence fires across the HCP’s preferred channels.

Live optimization

Results feed back, so the next action is sharper than the last.

What makes NEXT different

Four capabilities, working as one system.

Dynamic audiences

Audiences that evolve in real time, not in batch windows.

The moment an HCP visits your brand site, shifts their prescribing, or enters a new clinical context, their segment updates. Your CRM audiences sync in and blend with live signals, so the data you already own gets sharper, not sidelined.

Website visit triggers - an HCP lands on your site and enters the audience on the spot, not at the next list update.
Prescriber behavior - when prescribing patterns change, the audience adapts with them.
External audience sync - bring in CRM lists and blend them with real-time clinical signals.
Others: a weekly NPI list refresh NEXT: continuous audience evolution
Illustration of dynamic audiences with website triggers, audience sync, and clinical intent signals.

Clinical Intent Triggers™ · Patented

Built on what HCPs are doing, not on vanity metrics.

Opens, clicks, and impressions tell you engagement happened - not whether it mattered clinically. NEXT captures intent at the point of care, the moment a decision is being made, through direct EHR integration.

Vanity triggers (what others use) Clinical Intent Triggers (NEXT)
An email was opened What is this HCP prescribing right now?
A page was visited What clinical decision are they making?
An impression was served Are they initiating, switching, or escalating?

Prescriptive, not predictive. Action, not analysis.

Illustration of clinical intent at the moment of prescribing and connected care signals.

Dynamic content selection

The right message for this moment, not this segment.

Your MLR-approved library stays exactly as your regulatory team signed it off. At each impression, NEXT selects the most relevant approved message for what that HCP is doing - so the same physician can see three different messages across three moments.

Initiating insulin for a Type 2 patient efficacy and clinical outcomes.
Same HCP, patient with adherence concerns patient support program.
Same HCP, reviewing formulary coverage access and affordability.

What changes in real time is the selection - never the content. Every message stays pre-approved.

Illustration of MLR-approved content and dynamic message selection across clinical moments.

BYOP · Bring your own platform

We work with your stack, not against it.

Activate through your CRM. Run audiences through your DSP. Keep your agency relationships intact. If a channel isn’t in our network, NEXT generates a tag so you can activate it anywhere.

CRMs - accept audience feeds and blend them with real-time clinical signals.
Your DSP - activate intent-driven audiences through the demand-side platform you already use.
Existing partners - works with and through your current agency and media partnerships.
Illustration of CRM, DSP, partner, and clinical systems connected through one intelligence layer.

Why first-party matters

Your omnichannel is only as good as its signal.

NEXT runs on real first-party integrations - direct connections to 185+ electronic health record & health systems and 2,000+ specialist medical publishers. The signals are deterministic: actual workflow data from actual clinical moments, not behavior modeled by a third-party broker.

That’s the difference between guessing and knowing.

Deterministic clinical signals

Captured from the workflow, not modeled or inferred.

Real-time activation

Respond to clinical moments as they happen.

Strong privacy posture

HIPAA and GDPR compliant infrastructure.

Under the hood

Patented technology, compliance built in

The infrastructure that makes clinical-intent activation possible.

Patented technology that activates messaging on specific clinical actions, so content arrives while the HCP is making the decision.

A proprietary classification system that maps clinical signals to therapeutic context, for precise activation across every specialty and condition.

HIPAA and GDPR-compliant, with clinical-intent activation that stays inside regulatory bounds. No gray areas.

This is what makes omnichannel clinically relevant.

Meet HCPs where they are

Meet HCPs where they are.

Every channel, unified under one clinical intelligence layer - orchestrated in real time.

HCP-only

EHR, medical sites, journals.

Social

LinkedIn, Meta, professional networks.

Text / SMS

Direct mobile messaging.

Non-HCP

Lifestyle, news, general web.

CTV

Streaming, FAST, OTT.

WhatsApp

Global markets.

Channel not in our network? NEXT generates a tag so you can activate it through your CRM, your DSP, or any platform.

Measurement that matters

Measure clinical impact, not just activity.

Impressions and clicks tell you a message was seen. NEXT tells you whether it moved a decision. Performance is measured by where the HCP sits in their journey so you learn which message works at which moment, and how your channels work together.

Traditional metrics
  • Impressions
  • Clicks
  • Opens
  • Views
NEXT metrics
  • Decision influence
  • Stage progression
  • Outcome correlation
  • Channel contribution within a sequence

What NEXT delivers

This is omnichannel built for healthcare.

What it means for your brand.

Faster reaction to clinical decisions

Engage HCPs in the moment that matters.

Less wasted spend

Stop paying for impressions that were never relevant.

Higher message relevance

The right content at the right decision stage.

Alignment across teams

One orchestration layer for marketing, access, and medical.

Decision-stage learning

Know what works at each moment, and do more of it.

2.9× / 1.5×

Revenue and cost savings. Companies that lead with first-party data outperform on both.Source: Doceree 360 Report

The network

The network behind the intelligence

6M+
Verified HCPs globally
185+
EHR & health system integrations
2,000+
Medical publishers
115+
Pharmaceutical manufacturers
30+
Media agency partners
95%
HCP match accuracy

Your next campaign deserves more than last week’s data.

See what clinical-intent omnichannel looks like for your brand right now.

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