The exponential upsurge of Point-of-Care (POC) channels has not only changed the dynamics of the HCP-patient relationship, but also the way life sciences brands interact with prescribers.

The huge opportunity it presents for all the stakeholders – advertisers, HCPs and platforms – has underscored that:

POC Will Become An Integral Part Of Marketing Initiatives

Our Annual Report capturing interesting learnings from our 250+ POC campaigns will
empower marketers to embrace data-driven strategies and personalize HCP communications to make the most of the fast-evolving POC landscape.

Download the report for insights to efficiently execute your POC campaigns in 2023!