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The exponential upsurge of Point-of-Care (POC) channels has not only changed the dynamics of the HCP-patient relationship, but also the way life sciences brands interact with prescribers.
The huge opportunity it presents for all the stakeholders – advertisers, HCPs and platforms – has underscored that:
POC Will Become An Integral Part Of Marketing Initiatives
Our Annual Report capturing interesting learnings from our 250+ POC campaigns will
empower marketers to embrace data-driven strategies and personalize HCP communications to make the most of the fast-evolving POC landscape.