Doceree Knowledge Series

PHARMACEUTICALS: BREAKING THE DIGITAL BARRIER
3rd Webinar

HOW TO INTEGRATE
DIGITAL IN YOUR
MARKETING PLANS?

Tuesday, October 20th 2020 | 04:00 PM - 5:00 PM

Today, consumer brands spend 50% of the total marketing budget on digital media, while Pharma brands’ spending on digital is just close to
about 5%.

One of the big reasons for this is the inability to integrate digital plan into the overall marketing plan. Digital plan just remains a tick-mark activity in finalization of overall marketing plan.

Marketers are oblivious to the immense power of digital mediums and how significantly they can improve business outcomes. Adoption of digital would be far greater if pharma marketers are presented with a simpler way around how digital works and how adding digital to a marketing plan is much easier than they think.

Our upcoming 3rd webinar - How to integrate digital in your marketing plans? aims at addressing issues that pharma marketers grapple with when it comes to adoption of digital.

It will bring forth for discussions 3 different perspectives – perspective of an organization, perspective around use of digital, and perspective of a marketer in a media agency to bring clarity on how digital works and how adding digital to a marketing plan is much easier than thought about.

Events

02
APR
Making Multi-channel Marketing Measurable. But How?
View highlights
28
JULY
From Detail Aid to Digital Aid: Creating Effective Digital Content for Pharma...
View highlights
25
AUG
Digital Marketing & Regulatory Compliance: Can they co-exist...
View highlights