The Only AI-Powered Operating
System for Healthcare Marketing

Intelligence layer

The intelligence layer is for understanding who the HCP is — specialty, location and professional profile - leveraging AI to make messages personally relevant and directly applicable to their practice.

Get a unified view of every HCP with DataIQ. Find and activate your ideal audience through Marketplace.

• Access all HCP insights on one platform
• Build high-value HCP segments instantly
• Enhance existing audiences with 50+ clinical attributes

• Find HCP audiences that match your therapeutic focus
• Activate custom HCP segments across campaigns instantly
• Get in-depth audience insights

Reading layer

The reading layer focuses on analyzing what the HCP is learning now — current content and research topics — providing clinical timeliness so that messages align with their focus and interests.

Reach HCPs with context-matched messages on 2,000+ specialist medical publishers with Premium Programmatic. Scale precision to practices and institutions with ABM.

• Identify high-value decision makers across 100K+ accounts​
• Increase personalization without compromising reach​
• Build stronger relationships with key accounts

• Reach HCPs across 2,000+ specialist medical publishers​
• Match your messages to clinical content automatically​
• Engage them through message formats they prefer

Conversation layer

This layer focuses on understanding how HCPs prefer to engage — channel preferences and communication style — making messages feel naturally comfortable and non-intrusive.

Deliver real-time, MLR-compliant answers to HCPs with your always-on AI virtual representative — RepTwin.

• Deploy AI reps trained on your brand instantly​
• Engage HCPs 24/7 across their preferred platforms​
• Deliver compliant conversations that adapt automatically

Workflow layer

This layer identifies when HCPs make decisions, delivering messages at the moment of truth to make them easy to action.

Reach HCPs within clinical workflows with POC. Enhance medication affordability with co-pay.com.

• Access the largest co-pay database​
• Deliver patient-specific co-pay messages within HCP workflows​
• Improve medication affordability and adherence

• Engage HCPs across 185+ POC platforms
• Deliver clinically relevant, personalized messages to HCPs within workflows​
• Build complex HCP targeting rules with AI

Experience layer

This layer analyzes how marketers orchestrate campaigns to ensure a cohesive experience, resulting in seamlessly connected and consistent message - just Ask Doceree AI.

• Orchestrate all context layers from one dashboard​
• Track HCP journeys across every touchpoint​
• Automate cross-channel optimization in real-time