Reports

Discover actionable strategies to drive patient-centric, AI-powered, and privacy-first marketing campaigns.

Dive into innovative POC strategies that unlock actionable insights to boost HCP engagement, elevate patient outcomes, and create a measurable business impact for your brand.

Explore how to enhance co-pay assistance awareness and ultimately reduce drug costs and improve clinical outcomes with the help of POC platforms, leveraging patient-led data, and advanced technology.

Want to devise an effective omnichannel marketing strategy to engage HCPs? Unlock the network effect through HIEP report that unleashes the combined power of digital platforms.

The quest for measuring success and the advent of a benchmark in digital communications and marketing for pharmaceutical industry

Programmatic technology provides incredible convenience to life sciences brands to engage prescribers on point-of-care platforms. However, the lack of transparency in the space has marred the progress of the entire...

The exponential upsurge of Point-of-Care (POC) channels has not only changed the dynamics of the HCP-patient relationship, but also the way life sciences brands interact with prescribers.

For companies that seek high-quality leads for their marketing and sales team, an account-based marketing (ABM) approach serves them best by letting them establish meaningful, hyper-targeted communications with decision makers...

The report summarizes four key programmatic trends that pharma marketers should keep a hawk eye on to be able to plan better for 2022.