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The role of HCP in driving Pharma Marketing is very significant. HCPs (Health Care Professionals) are the primary target of pharmaceutical companies when it comes to pharma hcp marketing. All the healthcare professionals in the field have a common goal: improving patient outcomes. This is where these companies step in by providing authoritative, clear and valuable materials that they can share further with their patients.

HCPs have the authority by law to write a prescription, which allows a patient to get the required medicine from a pharma store. So, they are enabled with the prescription power, and if you pitch them with your product in the proper manner, the chances that they’ll prescribe your product increases to the bar of very high.

Focused, targeted marketing campaigns attract the attention of HCPs in spreading the word about new pharmaceutical products and services and is a valuable, integral part of any company’s initiatives. So, HCPs carry a lot of value with them.

What is Pharma marketing?

The term Pharma marketing refers to the marketing or advertising of drugs and medical devices by private as well as public companies to doctors, physicians and consumers. In the current era, the major players in the pharmaceutical industry are spending a good amount of money on marketing. However, marketing is not always seen as a priority for the pharma heads, which is why professional marketers are often required to take responsibility for pharma hcp marketing for the brand.

Even though it is evident that healthcare professionals have a busy schedule and are often found busy. With crowded waiting rooms with patients and a large number of results to review, today’s healthcare professionals are busier than ever before, which ultimately leaves little time for the salespeople to pitch their products. But, if pharma hcp marketing experts target them at the right spot, it is a jackpot.

If HCPs are a target in your pharma hcp marketing plan, then identify, target and engage are the three words that will let you win the race.

• Identify

  You can’t reach them if you don’t know who they are. Therefore, it is essential to identify your target audience here.

• Target

  The product can be better served by filtering down to the most appropriate target audience by using demographics.

• Engage

  Based on individual preferences, one can reach physicians using a combination of online and offline channels.

How does accurate data play an essential role in pharma hcp marketing?

In today’s digitalized world, it is no longer feasible for marketers to discuss their products with healthcare professionals face to face because effective healthcare marketing starts with the correct data. To further increase the success rate of the efforts, the data needs to be clean, accurate, accessible and up to date. This is because incomplete and messy data can result in loss of the marketing cost spent and even give away the opportunity to hit the bullseye. In contrast, on the other side, accurate data can maximize response rates, further lower the cost of your important communication with HCPs and lastly, generate the desired leads.

When we come across the word ‘Big Data’, the first thing that comes to our mind is the massive amount of data. Isn’t it? Scientifically, Healthcare big data is exactly this only, and it falls under the umbrella of Healthcare information technology! It includes information that is generated, stored as well as analyzed on a vast scale. With vast scale, we mean too extensive to manage with the old traditional information storage systems.

With healthcare information technology taking over for the past many years, the move to digitize records and the rapid improvement of medical technology as well has paved a smooth way for big data to have a significant impact in this field.

What is Big Data?

Big Data is massive amounts of information that represents large amounts of data and can work wonders. Many industries, such as healthcare, hospitality, automotive etc., use big data to learn about their consumers so that they can further tailor their services or products accordingly. If we talk about healthcare, our expertise field, the big data sources here include hospital records, patient medical records, medical exam results and lastly, information collected by healthcare testing machines.

Why is it important?

From improving the entire operation cycle to providing top-notch consumer service, Healthcare big data is an essential factor that helps increase revenue and profits. It is a well-known fact that industries that use this have a competitive advantage over those that don’t because with big data, they are able to make precise and more informed decisions.

Benefits of Big Data

• Accurate diagnoses

  When you are able to access a considerable amount of data in a very smooth manner, it helps you make precise and accurate decisions when it comes to treatment. For example, with big data, healthcare professionals can determine more precise diagnosis plans for patients. This increases the work efficiency without any doubt.

• Reduces prescription errors

  This factor improves the outcome and tends to save a lot of lives. Many companies and organizations have partnered with specific healthcare organizations that use big data to spot prescription errors before they occur.

• Saves you money

  Even though we all know that the prime goal of healthcare big data is to improve patient outcomes, another benefit that comes with it is cost savings. There are certain systems and tools that can collect information from the billing systems to further aggregate cost-related data, which then identify areas for reduction.

• Improves efficiency

  Healthcare Big Data, one of the most prime and significant features in the Healthcare information technology sphere, helps you improve the overall operational efficiency. Analytics derived can then extract meaningful insights that are hidden within the data to create customized services or products. Also, it automates routine processes, which lets the employees focus more on the tasks that require cognitive skills.

  However, big data also helps organizations to come up with data-driven healthcare solutions to improve the outcome of the patients. From saving their time and money to giving them easy-to-access medical records, Big Data is a game changer.

About Doceree

World’s first Ad exchange for branded Healthcare Professionals (HCPs) advertising, Doceree is powered by Espyian, a proprietary HCP validation engine. This identifies and precision targets over 1 million* physicians across the United States of America for non-personal promotion and a personalized experience.

 
Bindu Khosla
People and Culture Mentor

We have the privilege of operating as a global company that has offices spanning across the globe, encompassing people that have diverse backgrounds and come from varied cultures. Our workplace symbolizes acceptance and inclusion of the assorted upbringings and experiences that have shaped the lives of our people, and which bring exponential value throughout our organization. 

We firmly believe that diversity, equity and inclusion (DEI) must be practiced throughout the year in the workplace by embracing each individual. A 2017 research published by Forbes suggests that 87% of the times , we end up making a better decision with the inclusion of teams. This goes to prove that organizations would always benefit from an inclusive workplace environment. 

As Pride Month concluded in June, businesses must not pause company initiatives and marketing campaigns supporting the LGBTQIA+ community until June 2023 comes around. Whether it’s Pride Month or Juneteenth, the importance of appreciating a community shouldn’t be limited to a single day or month. While recognition during holidays and awareness months contributes significantly to support the people connected to the occasion, the inclusion of all individuals must be practiced throughout the year.  

We are proud to further our DEI commitment, to reflect our growing organization, and to support all the members of our talented team. As a company, we will broaden and strengthen our work to be a champion for individuals such as those with a generational diversity, a different race or culture or gender, a disability, or those who identify as a member of the LGBTQIA+ community. We will continue to enrich our company practices to cultivate a warm and welcoming workplace for one and all, as we expand our business across international markets. 

Irrespective of a person’s ethnicity, gender, or socioeconomic status, we are fostering an atmosphere that instills equality for all people within the company and empowers employees to utilize the traits that distinguish them, to further build an inclusive culture at Doceree. The diverse backgrounds of our colleagues continue to advance the collective wisdom that we gain to enrich our lives, inside and outside of the office. We encourage our team to have discussions and raise awareness about DEI in the workplace to nurture inclusive behaviors throughout the industry. 

To nurture support and uphold inclusion in the workplace, our employees have reflected on DEI in society and shared their pledge for DEI at Doceree. In addition, we are committed to holding DEI events throughout the year which will also involve DEI sensitization and training to further cultivate our DEI education, conduct and practices in the office.  

As part of our DEI vision, we will sustain a one-team culture that represents various backgrounds from around the world. The sense of belonging that we instill amongst our team will provide an impetus to further drive an equal opportunity culture for all.