Integrated Platform Emboldens Healthcare Publishers to Monetize Global Inventory
Endemic healthcare publishers have been missing out on monetization chances by operating as a...
Programmatic Partners Elevate the Global Reach for Small-and Medium-Sized Healthcare Publishers
The walled gardens of large publishers often leave small-and medium sized publishers at a...
AI is Closing the Efficiency Gap in Physician Marketing
Now that pharmaceutical brands have adopted digital marketing initiatives during the COVID-19 pandemic, marketers...
Text-Based Programmatic Ads in Rx Drug Marketing
Pharmaceutical companies face many extended time gaps in implementing their digital ad campaigns because...
Ways Point of Care Networks Can Increase Revenue
Once the COVID-19 pandemic barred in-person interactions for pharmaceutical marketers – Point of Care...
Benefits of Using a Point of Care Network to Engage Physicians
Last week, Doceree launched the first programmatic platform in Point of Care messaging to...
Why are pharma brands moving towards point of care advertising?
Point of Care advertising is a healthcare marketing strategy that was traditionally applied to waiting...
Making Optichannel Marketing Real (In Real Time)
We know from neuroscience that the state of mind is critical to the receiver...
Why Is Digital Marketing Essential To Reach Out To Healthcare Professionals?
Today’s world is moving at an alarming rate – new technologies, faster methods, quick fixes...
5 Reason Why Marketing to Physicians Is Not a Challenge Anymore
Marketing is all about creativity. It is about how one can align their products...
Cookie Apocalypse – What does it mean for Publishers?
To help you prepare for a world without 3rd party cookies, let’s first understand...
Pharmaceutical Drug Marketing: Strategies and Tactics to Implement
Pharmaceutical marketing is like any other kind of marketing. The only difference here is,...