Opportunity
A cloud-based online digital platform was aiming to increase its site engagement and improve revenue on website and app.
Objective
Increasing revenue across different channels and improving HCP engagement on website.
Strategy
The platform worked with Doceree to achieve higher revenue and increase website engagement. Doceree took the following measures to reach the goal:
1. Added new ad slots for better ad viewability, engagement & revenue
2. Mapped new campaigns across channels for increased revenue
3. Brought Cross channels monetization
As an exclusive value-focused community platforms for HCPs, WhiteCoats works hard to provide the most curated & relevant information to doctors to help their professional journeys. With Doceree’ s expertise in pushing out programmatic healthcare ads, doctors in WhiteCoats get only ads that are relevant to their specialties. Their hyper-targeting ability ensures that all ads that appear to the user help in their day-to-day practice. Doceree, powered by their vast inventories of ads from their healthcare industry partners, has thus helped us engage and provide value to many doctors.
Results
Improved revenues by engaging HCPs and delivering value
Conclusion
Our platform with the capacity to reach HCP-only inventory across multiple markets is highly effective in maximizing reach and advertising spends.
