Opportunity
An open access research platform with access to 20 million researchers from 190 countries, needed to maximise their revenue opportunity from their international audience.
Objective
To maximise revenue from their India audience
Strategy
The solution was Doceree’s tag-based platform integration focusing on India IPs. The tag based set-up ensured the HCP specialism was passed from the research platform back to Doceree and thus enabling hyper-targeting of HCPs.
A global programmatic buying network can open up previously unsold revenue opportunities
Results
4.5x increase in revenue
Conclusion
Through the Doceree integration they have generated a 4.5x increase from what they would have generated if this inventory was given to a non-specialist programmatic network. This success has paved the way for Doceree to monetise their European, US and Emerging Markets audience.
