Opportunity
A leading online global reference site wanted to increase revenue and ad inventory outside India, besides improving site engagement.
Objective
To Identify places to add more ad slots across platforms for better viewability & revenue and help WSF to pass us top specialties for maximum revenue generation.
Strategy
Doceree worked dedicatedly with World Surgery Forum to help it improve monetization and site engagement, by:
1. Adding more ad slots on the most visited & viewed pages
2. Passing more specialties for increased revenue
“World Surgery Forum (WSF) is a leading online global reference site for medical and surgical reference, preparation of specialty examinations, and career guidance for physicians, surgeons, and healthcare professionals. We consider Doceree as a valuable ad partner. Doceree has been providing us with targeted quality healthcare and pharmaceutical ads which has helped us add value while increasing the monetization. This has enabled us to add new features and content to our website while serving relevant targeted ads. Exploring various tech aspects of their informative dashboard has enabled us to understand various ad consumption parameters of our users. All this backed by their seamless account support has really refined our experience.”
Results
40% Increase in overall revenue & site engagement.
Conclusion
It’s possible to reach specialist HCPs globally and achieve success using market-relevant strategies using a single interface.
