Advertising in Pharma Trends: Specialists Engage More With Digital Advertising Than Generalists
Advertising in Pharma trends has evolved significantly since the infantile days of Native and Programmatic...
How This Startup Is Providing AI-Enabled Dashboard For Healthcare Industry
Machines have replaced humans in the healthcare sector. Be it recognition of cancer cells using...
Optichannel: Winnable marketing strategy for pharma
Omnichannel approach would only work efficiently when the communication is contextual. So, the best approach...
Physicians prefer desktops for their professional upgradation: Study
Despite the ever-growing popularity of mobile devices, about 90% Physicians in India still prefer desktops...
Doceree boss felt things were back to normal after scribbling brainstorming ideas on office whiteboard
The past few months have seen the lines between work and home life blurring. It...
Startup Circle: How is Doceree using AI and Machine Learning to revolutionize the Pharma Industry?
Doceree: In healthcare, robotics and machine learning are already having an impact on patient care,...
Doceree launches text-based programmatic ads in Rx drug marketing
Doceree, the global network of endemic platforms for programmatic marketing, has launched text-based programmatic ads...
90% Pharma Marketers Say Non-Transparency A Major Bottleneck In Digital Adoption In Rx Drug Marketing: Doceree Survey
90% Pharmaceutical marketers are of the view that non-transparency of ‘doctor reach and results’ is...
Explained: Are medical consultations via digital means likely to stay post COVID-19 pandemic as well?
With the outbreak of Coronavirus in India, the healthcare sector witnessed many changes and one...
This startup is helping pharma cos go digital to promote drugs, including Remdesivir
A large Indian drug maker which had launched anti-viral drug Remdesivir for COVID-19 treatment, is...
What the National Digital Health Mission means for India
Nations like Denmark and Australia have successfully implemented digital health systems for its citizens. Can...
How Physician Marketing is Gaining Momentum During Covid-19?
By Harshit Jain, Founder & CEO, Doceree What’s so striking about the year 2020, other...