UK Content Policy -

Nudity and pornograph
Sexually gratifying content
Fetishes and sexual aids
Recreational drugs and drug-related content
Mail order brides, escort services, adult or sexual dating sites
Adult links to external sites
Comment spam
What’s my responsibility with user-generated content?
What makes user-generated content different from the rest of my content?
Sexual tips and health
Dangerous or derogatory content
Recreational drugs and drug-related content
Alcohol-related content
Tobacco-related content
Gambling and games-related content
Healthcare-related content
Hacking and cracking content
Pages that offer compensation programs
Misrepresentative content
1. NOT ACCEPTABLE
Shocking content
Weapon-related content
Content that enables dishonest behavior
Illegal content
1. Counterfeit goods
2. Underage, non-consensual, or illegal sex acts
Grievance Redressal

All publishers are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Doceree, we reserve the right to disable ad serving to your app/website and/or disable your Doceree account at any time. If your account is disabled, you will not be eligible for further participation in the Doceree program.

Publishers are not permitted to place Doceree ads on pages with adult or mature content. While we recognize that interpretations of adult or mature content may vary across countries and cultures, we hold all publishers accountable to the same content requirements so that we can ensure a safe and healthy global advertising ecosystem.

If you’re unsure about whether or not something might be considered adult content, our general rule of thumb is this: if you wouldn’t want a child to see the content or you would be embarrassed to view the page at work in front of colleagues, then you should not place ad code on it.

1. Nudity and pornograph

Doceree ads may not be placed on pages that contain nudity or pornography. Examples include, but are not limited to, pages with images, videos, or descriptions containing:

pornographic images, videos, or games
pornographic cartoons or anime (hentai/ecchi)
nudity

2. Sexually gratifying content

Doceree ads may not be placed on content that is sexually suggestive and/or intended to cause sexual arousal. Examples of content that may be considered sexually gratifying include, but are not limited to:

close-ups of breasts, buttocks, or crotches
sheer or see-through clothing or lingerie
strategically covered nudity (includes situations in which genitals are blurred out by camera)
images of men or women posing and/or undressing in a seductive manner

3. Fetishes and sexual aids

Doceree ads may not be placed on pages that promote, sell, or discuss sexual fetishes, aids, devices, or enhancement tools.

A fetish may be an obsession or sexual desire in which gratification is dependent upon specific objects (diapers, food items, etc.), materials (leather, latex, etc), parts of a body (feet, toes, ears, etc.), or situations. Examples of types of fetishes and fetishistic practices may include, but are not limited to:

bestiality, necrophilia, incest, and voyeurism
role-playing, bondage, dominance and submission
sadomasochism, snuff

Doceree may consider something to be a sexual aid, device, or enhancement tool if it is used for sexual
pleasure and/or to improve sexual experiences. This includes, but is not limited to:

sexual toys such as vibrators, dildos, personal lubricants
penis and breast enlargement tools and/or medications

Certain medications used to treat conditions like erectile dysfunction fall under our recreational drug
policy.

4. Recreational drugs and drug-related content

We want to help keep people safe both online and offline, so we don’t allow the promotion of some products or services that cause damage, harm, or injury. For this reason, Doceree ads may not be placed on pages that sell or promote recreational drugs and drug-related content including:

Promotion of substances that alter mental state for the purpose of recreation or otherwise induce “highs”. Examples:
Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, “legal highs”
Products or services marketed as facilitating recreational drug use. Examples:
Pipes, bongs, cannabis coffee shops
Instructional content about producing, purchasing, or using recreational drugs. Examples:
Forums to exchange tips or recommendations on drug use

Please be aware that the promotion of prohibited content includes providing links to contents that does not follow our recreational drugs and drug-related content policies.

5. Mail order brides, escort services, adult or sexual dating sites

Doceree ads may not be placed on any sites offering adult or sexual services, dating, companionship or erotic massages. Examples include, but are not limited to:

personal ads and/or sites for affairs and/or sexual encounters
escort services
mail order brides
erotic massage services

6. Adult links to external sites

Doceree ads may not be placed on pages that provide links for or drive traffic to adult or mature sites.

7. Comment spam

Doceree ads may not be placed on pages containing any form of comment spam (including adult language). Examples of comment spam include but are not limited to random sentences and/or portions of sentences to forum posts that have been copied and pasted from other sources, random and/or nonsensical words, and phrases that are unrelated to the topic. While we understand the challenges of monitoring user-generated content, we require publishers to monitor the pages upon which ad code appears.

8. What’s my responsibility with user-generated content?

As a publisher, you are responsible for ensuring that all user-generated content on your site or app complies with all applicable program policies. Practically, this means that to participate in Doceree program you need to ensure that, on pages where your ad code appears, all content, including user-generated content, complies with all applicable program policies.

9. What makes user-generated content different from the rest of my content?

Unlike the rest of your content, which is likely created directly under your guidance and supervision, user-generated content is submitted by users who operate independently of your site or app. Unfortunately, not everyone on the Internet is polite and well-mannered. Because users can post anything, you, as a publisher, need to be prepared to ensure that what they do post complies with all applicable program policies.

10. Sexual tips and health

Doceree ads may not be placed on content that provides tips regarding sexual performance or discusses some
treatments of sexual health issues. Examples include, but are not limited to:

advice about improving sexual performance
discussions and/or images of sexually transmitted diseases
sexual health advice related to pregnancy, childbirth, or family planning

11. Dangerous or derogatory content

We believe strongly in freedom of expression, but we don’t permit monetization of dangerous or derogatory content. For this reason, Doceree ads may not be placed on pages containing content that:

Threatens or advocates for physical or mental harm on oneself or others;
Harasses, intimidates or bullies an individual or group of individuals;
Incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization.

Examples include:

Threatening someone with real-life harm or calling for the attack of another person
Advocating suicide, anorexia, or other self-harm
Content that promotes or advocates for harmful health or medical claims or practices
Content that singles out someone for abuse or harassment
Content promoting, glorifying, or condoning violence against others on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization
Content that encourages others to believe that a person or group is inhuman, inferior, or worthy of being hated on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with systemic discrimination or marginalization
Content promoting hate groups or hate group paraphernalia.
Content that suggests a tragic event did not happen, or that victims or their families are actors, or complicit in a cover-up of the event.
Content made by or in support of terrorist groups or content that promotes terrorist acts, including
recruitment, or that celebrates terrorist attacks

12. Recreational drugs and drug-related content

Promotion of substances that alter mental state for the purpose of recreation or otherwise induce “highs”. Examples:
Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, “legal highs”
Products or services marketed as facilitating recreational drug use. Examples: Pipes, bongs, cannabis coffee shops
Instructional content about producing, purchasing, or using recreational drugs. Examples: Forums to exchange tips or recommendations on drug use

Please be aware that the promotion of prohibited content includes providing links to contents that does not
follow our recreational drugs and drug-related content policies.

13. Alcohol-related content

Doceree ads may not be placed on pages that contain certain alcohol-related content including:

Online sale of alcoholic beverages.
Promotion of irresponsible alcohol consumption, including the favorable portrayal of excessive, binge, or competition drinking.

14. Tobacco-related content

Doceree ads may not be placed on pages that promote tobacco and tobacco-related products, including
cigarettes, cigars, tobacco pipes, and rolling papers. Please be aware that the promotion of prohibited content includes providing links to pages that do not follow our tobacco-related content policies.

15. Gambling and games-related content

Doceree ads may not be placed on pages with content that promotes online, real-money gambling or any internet-based game where money or other items of value are paid or wagered in exchange for the opportunity to win real money or prizes based on the outcome of the game. Examples include:

Online casinos or bookmakers
Online lottery ticket or scratch card purchase
Online sports betting
Aggregator or affiliate sites that promote online gambling pages

16. Healthcare-related content

To comply with local laws and regulations related to the promotion of healthcare and medicines, Doceree ads may not be placed on pages that contain certain healthcare-related content including:

Sale of unapproved pharmaceuticals and supplements.
All items on this non-exhaustive list of prohibited pharmaceuticals and supplements (e.g., products that contain Ephedra)
Herbal and dietary supplements with active pharmaceutical or dangerous ingredients
Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance

17. Hacking and cracking content

Doceree ads may not be placed on pages that promote any form of hacking or cracking. Hacking and cracking content is content that provides users with instructions or equipment that tampers with or provides unauthorized access to software, servers, or websites.

18. Pages that offer compensation programs

Doceree ads may not be placed on pages that promise payment or incentives to users who click on ads, surf the
web, read emails, or perform other similar tasks. Placing Doceree ads on such pages may result in invalid impressions or clicks and is therefore prohibited. Similarly, Doceree ads may not be placed on pages that primarily drive traffic to, promote, or provide instructional materials on how to implement such services.

19. Misrepresentative content

Users don’t want to be misled by the content they engage with online. For this reason, Doceree ads may not be placed on pages that misrepresent, misstate, or conceal information about you, your content or the primary purpose of your web property.

a. Not acceptable

Enticing users to engage with content under false or unclear pretenses
“Phishing” for users’ information
Promotion of content, products, or services using false, dishonest, or deceptive claims (e.g. “Get Rich Quick” schemes)
Impersonating Doceree products
Falsely implying having an affiliation with, or endorsement by, another individual, organization, product, or service
Directing content about politics, social issues, or matters of public concern to users in a country other than your own, if you misrepresent or conceal your country of origin or other material details about yourself

20. Shocking content

We want to be sensitive to our advertisers and users. For this reason, Doceree ads may not be placed on pages that display shocking content. Examples include but are not limited to:

Content containing gruesome, graphic or disgusting accounts or imagery (e.g., blood, guts, gore, sexual fluids, human or animal waste, crime scene or accident photos)
Content depicting acts of violence (e.g., accounts or images of shootings, explosions, or bombings; execution videos; violent acts committed against animals)
Content depicting acts of violence (e.g., accounts or images of shootings, explosions, or bombings; execution videos; violent acts committed against animals)

21. Weapon-related content

We want to help keep people safe both online and offline, so we don’t allow the promotion of weapons-related content that may lead to damage, harm, or injury. For this reason, Doceree ads may not be placed on pages that contain the following weapons-related content:

Pages that promote the sale of firearms. This includes but is not limited to handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, bb guns, and 3D printed guns;
Pages that promote the sale of a firearm-related part or component that is essential to or enhances the functionality of a firearm. This includes but is not limited to 80% finished gun-parts, ammunition, ammunition clips, silencers, ammunition belts, stocks, conversion kits, gun-grips, scopes and sights;
Pages that provide instructions about the assembly, enhancement or acquisition of any firearms
including parts or components thereof. This includes, but is not limited to firearm-making
instructions, guides, software or equipment for 3D printing of guns or gun parts;
Pages that promote the sale of products that are designed to explode or could cause damage to nearby
people or property. This includes but is not limited to explosives, nail bombs, chemical bombs, any fireworks that explode, firecrackers, and grenades;
Pages that contain instructional content about the assembly, enhancement or acquisition of explosive items;
Pages that promote the sale of other weapons that are designed to (in modern-day usage) injure an
opponent in sport, self-defense, or combat. This includes but is not limited to the sale of throwing stars, brass knuckles, pepper spray;
Pages that promote the sale of knives designed to provide a confrontational advantage. This includes
disguised appearance or assisted-opening mechanisms such as switchblades, fighting knives,
sword-canes, balisongs, military knives, push daggers, throwing axes;
Pages that promote the use of weapons to inflict harm on others.

22. Content that enables dishonest behavior

We value honesty and fairness, so Doceree ads may not be placed on pages with content that helps users to
mislead others. Examples:

Content that promotes creating fake or false documents such as passports, diplomas, or
accreditation;
Content that promotes creation of fake or false identities;
Sale or distribution of term papers, paper-writing or exam-taking services;
Information or products for passing drug tests;
Content that promotes fraudulent activity

Please note that these are examples and not intended to be complete or comprehensive.

23. Illegal content

Doceree ads may not be placed on any page that contains content that is illegal, promotes illegal activity,
or infringes on the legal rights of others.

a. Counterfeit goods

Doceree publishers may not display Doceree ads on webpages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

b. Underage, non-consensual, or illegal sex acts

Doceree absolutely prohibits monetization of content related to child sexual abuse imagery or pedophilia. Doceree has always been at the forefront in the fight against online child abuse, and an avid supporter of
family safety online.

Under United States federal law, child sexual abuse imagery is defined as visual depictions of minors (i.e., under 18) engaged in a sexual act such as intercourse, oral sex, or masturbation as well as the lascivious depictions of the genitals (covered or uncovered). This definition extends to photographs, videos, cartoons, drawings, paintings, and sculptures. The image can involve a real child; a computer-generated, morphed,
composite or otherwise altered image that appears to be a child (think “Photoshop”). This also includes soliciting minors for sexual acts, which is also known as “enticement.”

Pedophilia is any content or behavior (images, texts, videos, etc.) that depicts, encourages, or promotes sexual attraction by adults toward minors (i.e., under 18)

The User shall not to host, display, upload, modify, publish, transmit, store, update or share any information that:

belongs to another person and to which the User does not have any right;
is defamatory, obscene, pornographic, paedophilic, invasive of another’s privacy including bodily
privacy, insulting or harassing on the basis of gender, libellous, racially or ethnically
objectionable, relating or encouraging money laundering or gambling, or otherwise inconsistent with
or contrary to the laws in force;
is harmful to child;
infringes any patent, trademark, copyright or other proprietary rights;
violates any law for the time being in force;
deceives or misleads the addressee about the origin of the message or knowingly and intentionally
communicates any information which is patently false or misleading in nature but may reasonably be
perceived as a fact;
impersonates another person;
threatens the unity, integrity, defence, security or sovereignty of India, friendly relations with
foreign States, or public order, or causes incitement to the commission of any cognisable offence or
prevents investigation of any offence or is insulting other nation;
contains software virus or any other computer code, file or program designed to interrupt, destroy
or limit the functionality of any computer resource; or
is patently false and untrue, and is written or published in any form, with the intent to mislead or
harass a person, entity or agency for financial gain or to cause any injury to any person.

24. Grievance Redressal

If your have any concern /query pertains to any matter including removal of content or privacy concern from any product, you may reach out to our Grievance Office by sending an email to support@doceree.com.