Opportunity
A leading publishing group with 100+ Online and Print Journals was experiencing quarterly decline in revenue despite continuous growth in the Healthcare & Lifesciences Industry. 95% of their revenue was dependent on print advertising and custom reprints. Digital was primarily bundled up as a freebie or used as tool for negotiation.
Objective
To save the business of a print predominant medical publication in the times of emerging digital media.
Strategy
They partnered with Doceree and within a week, they managed to convert all the 100+ journals from direct-buy platforms to programmatic with Doceree’s quick and easy integration process. Some earnings started from Month 1, but it wasn’t what they had expected. The media team optimized the CPM pricing, their fill rated began to rise, and the revenues began to grow.
This was just magic; we were so concerned about our loss of revenue and Doceree was just the life saver we needed. We are back in the business again in our new avatar.
Results
Conclusion
Programmatic advertising with real-time, learning-based solutions helps optimize marketing efforts at every step of the campaign.
