Opportunity
The endemic platform was struggling to stay afloat due to increasing costs and low advertising revenue.
Objective
To generate revenue for publisher platform
Strategy
Working with us, we helped them with identification capabilities that provided relevant HCP segments across different geos.
To help them make the most of this integration, we advised them placing our tags across their content so that, we can either:
- Help identify the user visiting the page and serve targeted programmatic messaging
- Index the page content to serve premium healthcare contextual advertising
It’s been 6 months working with Doceree and we have already doubled our monthly earnings. Will recommend healthcare platforms to at least try them out once, coz I know you won’t be disappointed.
Results
Conclusion
Revenue metrics improved within the first six months, bringing down publishing cost.
