Spends by life sciences organizations on digital are growing, but medical and healthcare sites have not maximized this opportunity. But why?
Platforms lack identification capabilities that provide relevant messages to the right specialization. Neither it is available on major Supply-side Platforms (SSPs), which is now a consistent requirement of life sciences brands.
Establishing direct relationships with life sciences brands and their agencies takes considerable time and resources. As a result, they, especially smaller websites, often end up working with generic SSP.
A unique digital platform that helps HCPs across
the planet receive hyper-relevant medical information from life
sciences organizations
Our proprietary identity resolution tool,
ESPYIANTM, identifies HCPs. This enables
brands
to provide regulatory compliant
one-to-one
targeted messages to HCPs
globally.
Our platform enables messages from life
sciences organizations, thus improving
HCP
engagement on the platform and
ensuring
higher CPMs (~10X).
Our reach is spread across the US, UK, India
and the European markets, allowing platforms
to monetize inventory from these
geographical
regions.
Our Ad Server enables partners to provide
HCP-level data to life sciences organizations to
whom they are selling directly.
HCPs Engaged
Impressions Served
Growth in CPMs
Y-o-Y Increase in Revenue
Endemic Partners
Direct Demand