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Programmatic technology provides incredible convenience to life sciences brands to engage
prescribers on point-of-care platforms.
However, the lack of transparency in the space has marred the progress of the entire ecosystem.
Our white paper ‘Bolstering Transparency in Programmatic Pharma Messaging’
delves into the crucial role of ads.txt and how its adoption elevates transparency in the
POC Will Become An Integral Part Of Marketing Initiatives