DOCEREE ENABLES AGENCY TO FIND UNMATCHED REACH ACROSS CONSOLIDATED MULTI-MARKET SOLUTIONS AHEAD OF MAJOR EUROPEAN NEUROLOGY CONGRESS

DOCEREE ENABLES AGENCY TO FIND UNMATCHED REACH ACROSS CONSOLIDATED MULTI-MARKET SOLUTIONS AHEAD OF MAJOR EUROPEAN NEUROLOGY CONGRESS

Opportunity

A leading media agency was tasked with raising the awareness and profile of a Pharma brand ahead of a leading European congress over a 3-week campaign.

The congress had, in previous years, attracted Neurologists from across Europe. However, the brand had yet to find a digital marketing solution to effectively reach Neurologists in multiple markets ahead of the congress and be able to consolidate the reporting in a meaningful way.

Objective

To reach specialist HCPs at scale across multiple European markets

Strategy

The media agency identified Doceree to help them achieve their objective. Doceree was able to provide HCP reach across a multitude of European markets: EU5, Nordics, Benelux and

A high reach campaign with low frequency capping was planned to optimise the reach and effectiveness of the Pharma brand's advertising spend.

Access to a single dashboard to monitor the campaign with real-time analytics across multiple markets was a key to ensuring optimal outcomes and optimisation opportunities.

An aggregated solution can facilitate a high reach specialist digital campaign over a short duration



Results

Reached over 35,000 Neurology HCPs
Reached over 12 core markets
Delivering 100,000+ Impressions
Real-time reporting
Repeat Booking for Post-Congress Activity Referrals for additional campaigns

Conclusion

A platform with the capacity to reach HCP-only inventory across multiple markets while able to frequency cap across channels is highly effective in maximising reach and advertising spend for short-term campaigns

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