US Ad Implementation Policies

In addition to the Doceree ad placement policies, publishers must also abide by the following application- specific implementation policies:

  • Ads should not be placed very close to or underneath buttons or any other object such that the placement of the ad interferes with a user’s typical interaction with the app or ad.
  • Ads should not be placed in a location that covers up or hides any area that users have interest in viewing during typical interaction. Ads should not be placed in areas where users will randomly click or place their fingers on the screen.
  • Ads should not be placed on a ‘dead end’ screen. There must be a way to exit a screen without clicking the ad (for example, a ‘back’ or ‘menu’ button). Otherwise, the user should be notified that the home button will exit the application.
  • Ads should not be placed in applications that are running in the background of the device or outside of the app environment. It should be clear to the user which application the ad is associated with or implemented in. Examples include ads served in widgets; ads launched before the app has opened or after the app has closed.
  • Ads should not be placed in a way that prevents viewing the app’s core content. Ads should not be placed in a way that interferes with navigating or interacting with the app’s core content and functionality. Examples include: an interstitial ad triggered every time a user clicks within the app.
  • Publishers are not permitted to place ads on any non-content-based pages such as thank you, error, log in, or exit screens. These are the screens that visitors may see upon launching the app, before potentially leaving the app or after performing a specific action on the screen such as a purchase or download. Ads that are the main focus on these types of screens can confuse a visitor into thinking that the ads are actual content, so do not place ads on such screens.

1. Displaying a third-party site in your app

When an app displays someone else’s site within a frame, this is considered framing content. Publishers are not permitted to frame third party content and monetize it without permission from the owners of that content.

If a publisher owns the content, it can be framed in their app and monetized. However, if the framed content is already being monetized by Doceree Ads, the framed content should not contain any additional code for Doceree inside the version on the mobile app.

2. Sub-syndication and ad network mediation

Publishers may not enter into sub-syndication relationships (i.e., Doceree should have a direct relationship with the publisher, rather than through an intermediate party).

3. Restricted information sharing

  • Metrics: Publishers may not share access to the reporting console (unless with Doceree’s prior written consent on which metrics to share).
  • Code: Publishers may not share either source Doceree code or uncompiled Doceree code with any third party.

4. Personalized advertising

Doceree may use the advertising ID from the device on which the ad is serving to generate interests and demographics (for example, ‘sports enthusiasts’). Interests, demographics, and other data may be used to serve better targeted ads to the user. Additionally, your app’s privacy policy may need to be updated to reflect the use of personalized advertising (formerly known as interest-based advertising) served via the Doceree. Please take a moment to review your app’s privacy policies and ensure that they are up-to-date. Because publisher pages and laws vary across countries, we’re unable to suggest specific privacy policy language.