Hugely cluttered market of pain management drugs with low-differentiation, and even lower Physician involvement.
Prescriptions are dependent solely on the rep-doctor relationship.
But the lockdown in the country changed the dynamics completely for the industry.
Creating and delivering a solution that lives up to the impact and value that the field force delivers
Marketing and creative teams were engaged to replicate the physical sales model through a ‘virtual rep’ -a microsite.
A two-pronged approach was used for a high-reach, high-frequency communication campaign.
“Doceree is easy to understand and self-serve tool that helped me keep a track of media investments with complete transparency. It helped me consolidate the digital efforts for the brand and now I can manage everything on a single platform.”
Campaign surpassed all target KPIs, and the paved way for other core brands to go ‘digital’
The endemic platform was struggling to stay afloat due to increasing costs and low advertising revenue.
A traditional POC platform with over 50K active HCPs was struggling with patient retention and eventually losing value