Making Optichannel Marketing Real (In Real Time)
We know from neuroscience that the state of mind is critical to the receiver of...
Why is Digital Marketing Essential to Reach Out to Healthcare Professionals?
Today's world is moving at an alarming rate - new technologies, faster methods, quick fixes...
5 Reason Why Marketing to Physicians Is Not a Challenge Anymore
Marketing is all about creativity. It is about how one can align their products and...
Cookie Apocalypse – What does it mean for Publishers?
To help you prepare for a world without 3rd party cookies, let’s first understand how...
Pharmaceutical Drug Marketing: Strategies and Tactics to Implement
Pharmaceutical marketing is like any other kind of marketing. The only difference here is, this...
A Complete Guide To Programmatic Marketing Platform
From the early days of the printing press, radio, and billboards that enabled ads to...
Alleviating Concerns About Advertising on Point of Care Platforms
The past 8 years have seen a rise in Point of Care platforms being used...
The New Normal of Consulting Doctors Online
Telemedicine saw remarkable growth post COVID-19 outbreak; it is time industry players look for innovative...
The Role of Personalized Communication in HCP Marketing Tactics
The rules which govern the engagement of pharmaceutical companies with HCPs are changing beyond recognition,...
Understanding the Hottest Topic in HCP Media: Programmatic Marketing Platforms
According to a report from AccessMonitorTM, the number of “rep-accessible” physicians – those who grant access...
Five Things that Endemic Publishers in Healthcare can gain with Doceree
By their very nature, endemic advertising yields high ROI. It’s only to be expected as...
How is Doceree addressing these 5 Challenges in marketing to Healthcare Professionals?
According to this comprehensive report, the spend on medical marketing expanded substantially between 1997 through...