Opportunity
A popular legacy vaccine manufacturer wanted to increase its brand salience among paediatricians through digital outreach during the World Hepatitis Day.
Objective
To run a digital campaign, which should go beyond a single brand salience activity.
Programmatic advertising with real-time, learning-based solutions helps optimize marketing efforts at every step of the campaign.
Strategy
At, Doceree we charted out a 4-phase journey:
Results
Conclusion
The campaign delivered an unmatched reach, improving the brand recall value by 10 times. For any consumer brand it is critical, and it takes double the effort to make its presence felt in the physician’s mind. Therefore, with the help of programmatic solutions, we were able to reach a significant physician audience size enabling a fair brand recall.
