Opportunity
A leading media agency was tasked with raising the awareness and profile of a Pharma brand ahead of a leading European congress over a 3-week campaign.
The congress had, in previous years, attracted Neurologists from across Europe. However, the brand had yet to find a digital marketing solution to effectively reach Neurologists in multiple markets ahead of the congress and be able to consolidate the reporting in a meaningful way.
Objective
To reach specialist HCPs at scale across multiple European markets
An aggregated solution can facilitate a high reach specialist digital campaign over a short duration
Strategy
The media agency identified Doceree to help them achieve their objective. Doceree was able to provide HCP reach across a multitude of European markets: EU5, Nordics, Benelux and
A high reach campaign with low frequency capping was planned to optimise the reach and effectiveness of the Pharma brand's advertising spend.
Access to a single dashboard to monitor the campaign with real-time analytics across multiple markets was a key to ensuring optimal outcomes and optimisation opportunities.
Results
Reached over 35,000 Neurology HCPs
Reached over 12 core markets
Delivering 100,000+ Impressions
Real-time reporting
Repeat Booking for Post-Congress Activity
Referrals for additional campaigns
Conclusion
A platform with the capacity to reach HCP-only inventory across multiple markets while able to frequency cap across channels is highly effective in maximising reach and advertising spend for short-term campaigns
