HOW A TRADITIONAL POC PLATFORM IMPROVED PATIENTS’ OUTCOME BY OFFERING HCPS SUITABLE VALUE ADDS

Opportunity

A traditional POC platform with over 50K active HCPs was struggling with patient retention and eventually losing value

Objective

To increase physician engagement on the POC platform

When Doceree spoke to us about their value proposition, it appeared that they would have little to no headway in engaging HCPs. I was the most sceptical on the team, but within 2 months I was happy to be proven wrong. Now, we are only looking to strengthen our only looking to strengthen our partnership here on.



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Strategy

We advised them to work with us to engage their HCPs on the e-prescribing workflow which would enable their platform to receive:

  • Patient Affordability messaging
With our two platforms in sync, we knew the NDC drug HCPs are writing in real time using which we could dispense co-pay cards from the number of life sciences partners that we work with and help add value to the HCP-patient experience.

Results




Conclusion

Working closely with the POC platform, we helped engage HCPs which directly improved its critical metrics related to patient outcomes.

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