A CONSUMER PARACETAMOL BRAND MAKES A HUGE IMPACT AMONG PHYSICIANS WITH DIGITAL EFFORTS!
Consumer brands often struggle more with in-clinic brand exposure time with the physicians as compared to Rx brands,
HOW A COMMUNICATION CASCADE BASED ON REAL-TIME PLATFORM LEARNINGS HELPED ACCOMPLISH 2X PHYSICIAN ENGAGEMENT
GERD therapy being a low involvement category, often experiences creative fatigue resulting in reduced engagement.
HELPING BRANDS UNDERSTAND THE IMPACT OF COVID ON DOCTOR PRACTICE AND RX BEHAVIOR
The times-they-are-a-changin’ and what better time than now – the COVID times. The relationship between pharma brands and HCPs has changed drastically
MEDIA AGENCY DELIVERS SHORT-TERM & HIGH IMPACT CAMPAIGN AFTER THE CLIENT FACED INITIAL CHALLENGES TO ACHIEVE RESULTS
A media agency was challenged to deliver on their committed results of a campaign due to their traditional approach of buying digital placements,
LAUNCHING A NEW COVID MANAGEMENT DRUG IN THE COVID ERA
A brand from a global generics' player with a huge stake in COVID management. Brand was not the first one to launch
LAUNCHING A MONTH BEFORE A GLOBAL PANDEMIC – AN OPHTHALMIC BRAND SOLIDIFIES ITS MARKET POSITION WITH NEW PRESCRIBER GROWTH
An ophthalmic brand launched itself one month prior to the global COVID-19 pandemic.
POINT OF CARE PLATFORM SEES ENGAGEMENT OF HCPS INCREASE MULTI FOLD WITHIN FIRST YEAR OF GOING LIVE
A POC platform was struggling with low engagement and drop in usage by HCPs across its platform modules.
HOW A TRADITIONAL POC PLATFORM IMPROVED PATIENTS’ OUTCOME BY OFFERING HCPS SUITABLE VALUE ADDS
A traditional POC platform with over 50K active HCPs was struggling with patient retention and eventually losing value
NEUROSURGERY-FOCUSED HEALTH INSTITUTE INCREASES REFERRALS BY LAUNCHING HYPER-TARGETED DIGITAL CAMPAIGN
A neurosurgery-focused health institute with a state-of-the-art facility sought to raise awareness and increase referrals.
PHYSICIAN NETWORK GENERATES NEW SIGNUPS WITH PROGRAMMATIC SOLUTION FOR TELEHEALTH & EHR PLATFORMS
A leading network for physicians was challenged to generate new signups during the COVID-19 pandemic.
REIMAGINING SALES REPRESENTATIVE FOR THE ‘NEW NORMAL’
Hugely cluttered market of pain management drugs with low-differentiation, and even lower Physician involvement.