A POPULAR ANTI-FUNGAL BRAND ENSURES HEIGHTENED PHYSICIAN REACH USING PROGRAMMATIC MARKETING
A well-established anti-fungal brand was dealing with low brand salience due to multiple brand exposure & low in-clinic time.
AN ONCOLOGY BRAND ACHIEVES >85% BRAND RECALL FOR ITS NEW INDICATION EXPANSION AWARENESS CAMPAIGN
Indication expansion is an opportunity for any brand to grow exponentially.
A LEGACY BRAND SWITCHES TO DIGITAL FIRST APPROACH AND IMPROVES COST EFFICIENCY BY 5X, INCREASING 4X PHYSICIANS REACH
Pain management is one of the largest and ever-growing categories in India.
A LEADING VACCINE BRAND SECURES 10X RECALL VALUE AND ABOVE BENCHMARK CTR
A popular legacy vaccine manufacturer wanted to increase its brand salience among paediatricians through digital outreach during the World Hepatitis Day.
A LEADING RX BRAND IMPROVES ITS BRAND SALIENCE AMONG HCPS IN THE LOW MARKET SHARE ZONE
Focusing on the right things can get rewarding. With this belief, a leading hyperuricemia therapy brand decided to segment
A CONSUMER PARACETAMOL BRAND MAKES A HUGE IMPACT AMONG PHYSICIANS WITH DIGITAL EFFORTS!
Consumer brands often struggle more with in-clinic brand exposure time with the physicians as compared to Rx brands,
HOW A COMMUNICATION CASCADE BASED ON REAL-TIME PLATFORM LEARNINGS HELPED ACCOMPLISH 2X PHYSICIAN ENGAGEMENT
GERD therapy being a low involvement category, often experiences creative fatigue resulting in reduced engagement.
HELPING BRANDS UNDERSTAND THE IMPACT OF COVID ON DOCTOR PRACTICE AND RX BEHAVIOR
The times-they-are-a-changin’ and what better time than now – the COVID times. The relationship between pharma brands and HCPs has changed drastically
MEDIA AGENCY DELIVERS SHORT-TERM & HIGH IMPACT CAMPAIGN AFTER THE CLIENT FACED INITIAL CHALLENGES TO ACHIEVE RESULTS
A media agency was challenged to deliver on their committed results of a campaign due to their traditional approach of buying digital placements,
LAUNCHING A NEW COVID MANAGEMENT DRUG IN THE COVID ERA
A brand from a global generics' player with a huge stake in COVID management. Brand was not the first one to launch
LAUNCHING A MONTH BEFORE A GLOBAL PANDEMIC – AN OPHTHALMIC BRAND SOLIDIFIES ITS MARKET POSITION WITH NEW PRESCRIBER GROWTH
An ophthalmic brand launched itself one month prior to the global COVID-19 pandemic.