Programmatic Partners Elevate the Global Reach for Small-and Medium-Sized Healthcare Publishers20210326092120

Programmatic Partners Elevate the Global Reach for Small-and Medium-Sized Healthcare Publishers

DocereeMarch 26, 20210 comments
Kamya Elawadhi Vice President The walled gardens of large publishers often leave small-and medium sized publishers at a disadvantage to monetize their...
Digital Marketing Tactics that Elevate Messages to Cut Through the Noise20210323111514

Digital Marketing Tactics that Elevate Messages to Cut Through the Noise

DocereeMarch 23, 20210 comments
Kamya Elawadhi Vice President Pharma marketers have a significant task of building a campaign that will reach, engage and educate their target audienc...
AI is Closing the Efficiency Gap in Physician Marketing20210304072138

AI is Closing the Efficiency Gap in Physician Marketing

DocereeMarch 4, 20210 comments
Richard Krueger Manager – Marketing & Communication Now that pharmaceutical brands have adopted digital marketing initiatives during the CO...
Text-Based Programmatic Ads in Rx Drug Marketing20210226071029

Text-Based Programmatic Ads in Rx Drug Marketing

DocereeFebruary 26, 20210 comments
Daleep Manhas Co-founder and MD (India ) Pharmaceutical companies face many extended time gaps in implementing their digital ad campaigns because they...
Ways Point of Care Networks Can Increase Revenue20210222092739

Ways Point of Care Networks Can Increase Revenue

DocereeFebruary 22, 20210 comments
John Spingler Director – Agency and Brand Relationships Once the COVID-19 pandemic barred in-person interactions for pharmaceutical marketers — ...
Benefits of Using a Point of Care Network to Engage Physicians20210216085156

Benefits of Using a Point of Care Network to Engage Physicians

DocereeFebruary 16, 20210 comments
Scott Greenstone, RN, MBA Director, Point of Care Last week, Doceree launched the first programmatic platform in Point of Care messaging to bolster ef...
Benefits of Using a Point of Care Network to Engage Physicians20210128061249

Benefits of Using a Point of Care Network to Engage Physicians

DocereeJanuary 28, 20210 comments
Scott Greenstone, RN, MBA Director, Point of Care Last week, Doceree launched the first programmatic platform in Point of Care messaging to bolster ef...
Why are pharma brands moving towards point of care advertising?20201216090316

Why are pharma brands moving towards point of care advertising?

DocereeDecember 16, 20200 comments
Jiten JainDirector – Sales & PartnershipsPoint of Care advertising is a healthcare marketing strategy that was traditionally applied to waiting rooms,...
Making Optichannel Marketing Real (In Real Time)20201216062304

Making Optichannel Marketing Real (In Real Time)

DocereeDecember 16, 20200 comments
John SpinglerDirector - Brand & Agency Partnerships- SalesWe know from neuroscience that the state of mind is critical to the receiver of a message. F...
Why is Digital Marketing Essential to Reach Out to Healthcare Professionals?20201208051240

Why is Digital Marketing Essential to Reach Out to Healthcare Professionals?

DocereeDecember 8, 20200 comments
Jiten JainDirector – Sales & PartnershipsToday's world is moving at an alarming rate - new technologies, faster methods, quick fixes - the list is end...
5 Reason Why Marketing to Physicians Is Not a Challenge Anymore20201207130814

5 Reason Why Marketing to Physicians Is Not a Challenge Anymore

DocereeDecember 7, 20200 comments
Kamya ElawadhiVice PresidentMarketing is all about creativity. It is about how one can align their products and services with that of the targetmarket...
Cookie Apocalypse – What does it mean for Publishers?20201207084141

Cookie Apocalypse – What does it mean for Publishers?

DocereeDecember 7, 20200 comments
Varun HasijaDirector - Product DevelopmentEarlier in January 2020, Google announced its plans to phase out support for 3rd party cookies in Chrome by ...
Pharmaceutical Drug Marketing: Strategies and Tactics to Implement20201207070044

Pharmaceutical Drug Marketing: Strategies and Tactics to Implement

DocereeDecember 7, 20200 comments
Kanchan DassDirector - Marketing & Communications MediaPharmaceutical marketing is like any other kind of marketing. The only difference here is, this...
A Complete Guide To Programmatic Marketing Platform20201117130016

A Complete Guide To Programmatic Marketing Platform

DocereeNovember 17, 20200 comments
Daleep Manhas Co-founder & EVP-Partnerships From the early days of the printing press, radio, and billboards that enabled ads to circulate widely...
Alleviating Concerns About Advertising on Point of Care Platforms20201117074308

Alleviating Concerns About Advertising on Point of Care Platforms

DocereeNovember 17, 20200 comments
Scott Greenstone Director, Point of Care The past 8 years have seen a rise in Point of Care platforms being used for marketing purposes by Pharmaceuti...
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