Clinical Intent Signals is Doceree's AI-powered unified intelligence layer — turning clinical, behavioral, and engagement signals into a real-time read on prescribing readiness so brands act with precision, not assumption.
It converts real prescribing activity into a live intent score and stage for every physician. So your targeting and messaging reflect where each HCP actually is today — not where they were last quarter.
CIS moves brands beyond broad targeting by connecting campaign delivery to real prescribing behavior and clinical context at the individual physician level.
Prescribing decisions happen inside narrow windows. CIS identifies when physicians are actively evaluating treatment options so brands can engage at peak readiness.
CIS dynamically aligns message, channel, and timing to each physician's intent stage — enabling true orchestration rather than sequential delivery.
Brands focus spend where readiness is highest — reducing waste on low-intent impressions and improving cost-per-outcome across channels.
CIS uses AI to unify five layers of intelligence into one real-time score for every HCP.
Diagnoses, Rx mix, treatment switches, therapy-class activity, and clinical specialization signals sourced from EHR-linked platforms.
MOA and efficacy content consumption, clinical resource usage, peer engagement, and digital interaction patterns across medical platforms.
Email, ad, site, and rep response patterns analyzed across touchpoints to reveal channel preferences and engagement velocity.
Prior Rx volume, brand affinity, competitive switching history, and longitudinal prescribing trends informing baseline intent estimation.
CRM, rep activity, ATU signals, sample request patterns, and proprietary first-party data enriching the composite intent model.
A probability score built on what physicians actually do.
Every HCP gets a Clinical Intent Score — a dynamic, real-time number between 0 and 100 that reflects their likelihood of prescribing a given therapy. The score is recalculated continuously based on clinical activity, content engagement, channel response, and historical behavior.
Multiple prescribing moments. Different engagement strategies.
Every physician is classified into one of Clinical Intent Stages — from early awareness through active evaluation and ongoing prescribing. Each stage reflects a distinct mindset and requires a different type of message, channel, and frequency.
Know when intent shifts — before your campaign misses it.
Physicians don't hold their prescribing stage indefinitely. The Stage Movement Engine tracks when an HCP transitions between intent stages — advancing, plateauing, or declining — and triggers campaign recalibration in real time.