Not only the healthcare industry, but if you pick any of them in the current era, digitalisation has helped them grow immensely and in ways they never even thought. It’s 2022, look around you, do you see any individual without an internet-enabled smartphone? No, right? Every individual around us is dependent on their smartphones for almost everything. Especially since the pandemic, there has been a slight rise in screen time without any doubt.This factor has led businesses to target their products and services to the people where they are active the most i.e. the internet. When it comes to the healthcare industry, online healthcare platforms have transformed the entire experience.
Not only has it optimized the overall patient experience but it also has offered a convinience that was not there. It is impossible to ignore the online space, due to the increasing penetration of internet-enabled smartphones. Therefore, it is very crucial to target people at the right place and at the right time.
What are the benefits of online healthcare platforms?
From an optimized patient experience to targeting the right audience, such online healthcare platforms offer several benefits.
Cost-effective
Operating on digital healthcare platforms helps in saving a ton of money and encourages a high return on investment. This is because digital mediums such as a website, social media, search engines and email are much more affordable than traditional ways such as magazines, newspapers, television etc.
Optimize Patient Experience
These platforms undoubtedly helps maximize patient convenience. This is because the patients can easily access the information they require to facilitate their overall service experience. Also, when a healthcare business invests in online healthcare platforms, it improves the pre-purchase, purchase and post-purchase experience.
Strengthen bonds
The online presence of any healthcare business enhances the course of communication between them and the patient. This is because it basically enables bilateral communication between both parties. So, this ultimately encourages a stronger relationship that ultimately generates long-term results.
Right target audience
Be it any other industry out there, identifying the target audience is one of the essential tasks. For example, such online healthcare platforms targets people who need healthcare or is looking for cures on the web. Unlike traditional methods where the target audience is scattered and anyone is targeted, online platforms helps in specific targeting which increases the chances of a higher ROI (Return On Investment).
It is a well-known fact that traditional marketing methods are restricted to a particular place, for a fixed time-period, and a scattered audience. This ultimately doesn’t offer the desired results despite spending a good amount of money. When executed in the right manner, internet presence helps healthcare businesses build trust and further expand the growth of their services.
World’s First Ad exchange for branded Healthcare Professionals (HCPs) advertising, Doceree, a healthcare aggregator, is powered by Espyian, a proprietary HCP validation engine. This identifies and precision targets over 1 million* physicians across the entire U.S.A (United States of America) for non-personal promotion and a personalized experience.
