DOCEREE ENABLES AGENCY TO FIND UNMATCHED REACH ACROSS CONSOLIDATED MULTI-MARKET SOLUTIONS AHEAD OF MAJOR EUROPEAN NEUROLOGY CONGRESS

DOCEREE ENABLES AGENCY TO FIND UNMATCHED REACH ACROSS CONSOLIDATED MULTI-MARKET SOLUTIONS AHEAD OF MAJOR EUROPEAN NEUROLOGY CONGRESS

Opportunity

A leading media agency was tasked with raising the awareness and profile of a Pharma brand ahead of a leading European congress over a 3-week campaign.

The congress had, in previous years, attracted Neurologists from across Europe. However, the brand had yet to find a digital marketing solution to effectively reach Neurologists in multiple markets ahead of the congress and be able to consolidate the reporting in a meaningful way.

Objective

To reach specialist HCPs at scale across multiple European markets

An aggregated solution can facilitate a high reach specialist digital campaign over a short duration



Strategy

The media agency identified Doceree to help them achieve their objective. Doceree was able to provide HCP reach across a multitude of European markets: EU5, Nordics, Benelux and

A high reach campaign with low frequency capping was planned to optimise the reach and effectiveness of the Pharma brand's advertising spend.

Access to a single dashboard to monitor the campaign with real-time analytics across multiple markets was a key to ensuring optimal outcomes and optimisation opportunities.

Results

Reached over 35,000 Neurology HCPs
Reached over 12 core markets
Delivering 100,000+ Impressions
Real-time reporting
Repeat Booking for Post-Congress Activity Referrals for additional campaigns

Conclusion

A platform with the capacity to reach HCP-only inventory across multiple markets while able to frequency cap across channels is highly effective in maximising reach and advertising spend for short-term campaigns

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