LAUNCHING A MONTH BEFORE A GLOBAL PANDEMIC – AN OPHTHALMIC BRAND SOLIDIFIES ITS MARKET POSITION WITH NEW PRESCRIBER GROWTH

LAUNCHING A MONTH BEFORE A GLOBAL PANDEMIC – AN OPHTHALMIC BRAND SOLIDIFIES ITS MARKET POSITION WITH NEW PRESCRIBER GROWTH

Opportunity

An ophthalmic brand launched itself one month prior to the global COVID-19 pandemic. While established companies were losing traction with HCPs during the outbreak, this ophthalmic brand faced daunting circumstances to launch a six-month campaign.

Objective

To help brand reach new HCPs, strengthen repeat Rx and gain new prescribers Rx

Doceree’s data-driven insights were able to enhance the match network of pre-existing audience and re-connect the company with HCPs who engaged with the brand on digital channels



Strategy

Doceree’s platform empowered the ophthalmic brand to create and optimize an impactful campaign from a single dashboard. The company was then able to launch three sub-campaigns to achieve a different objective. Doceree’s audience builder tool enabled the brand to grow new prescriber base.

Results




Conclusion

By exceeding the business goals at the onset of the campaign, the ophthalmic brand was able to flourish during a difficult period and grow their subscriber base during a tumultuous time for the market.

Doceree’s AI-driven insights were crucial to position the brand messages to the appropriate HCPs to increase their prescribers.

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