Home > Press Releases
EHR and telehealth platforms leveraging programmatic solutions to better to better...
The report summarizes four key programmatic trends that pharma marketers should keep a hawk eye...
Download
× 
Download report
Please provide the following information to download the report
Programmatic Trends in Pharma HCP Marketing 2022
2021 was the year for pharma marketers to look for newer innovations in the space of digital marketing to hyper target Healthcare Professionals (HCPs). That marked the evolution of programmatic solutions.
The report summarizes four key programmatic trends that pharma marketers should keep a hawk eye on to be able to plan better for 2022:
- Programmatic gains prominence among endemic publishers
- First party data makes contextual marketing valuable
- Big opportunity in HCP’s clinical workflow
- Account-based marketing creates a buzz
Programmatic Trends in Pharma HCP Marketing 2022
2021 was the year for pharma marketers to look for newer innovations in the space of digital marketing to hyper target Healthcare Professionals (HCPs). That marked the evolution of programmatic solutions.
The report summarizes four key programmatic trends that pharma marketers should keep a hawk eye on to be able to plan better for 2022:
- Programmatic gains prominence among endemic publishers
- First party data makes contextual marketing valuable
- Big opportunity in HCP’s clinical workflow
- Account-based marketing creates a buzz
Download report
Please provide the following information to download the report
The addition of the healthcare technology veteran bolsters the company’s EHR, eRx and...
Doceree PerformTM goes beyond clicks to democratize measurement outcomes...
PM360, a publication for marketing decision makers in the pharmaceutical, biotech,
diagnostics, and ...
While the global pandemic has bought economies to a halt and massively disrupted
businesses...
Harshit Jain MD is the founder and Global CEO of Doceree, the first global network
of...
Indian healthcare marketing is becoming increasingly unique as it provides with the
most ...
Physicians are a key component in the governments’ drive to spread awareness
towards...
Pharmaceutical brands allocated 66% of their marketing budgets to digital
initiatives in 2020...
Innovative physician marketing company taps healthcare industry veteran Stephen ...
Alliance enhances Point of Care campaign audience targeting, measurement and
reporting...
Global network of physician-only platforms Doceree for programmatic marketing,
announced today ...
By 2023, marketers will no longer have access to third-party cookies on Google
Chrome. The...
Harshit Jain MD is the founder and Global CEO of Doceree, the first global network
of...
Doceree is a unique digital healthcare company that seamlessly connects
pharmaceutical brands...
As the world collaborates to help India in its fight against Covid-19, many global
healthtech...
Harshit Jain MD is the founder and Global CEO of Doceree, the first global network
of...
A programmatic ecosystem opens an opportunity for pharma marketers to share
messages with...
From the latest acquisitions to fundraisers, here are the latest updates from the
startup ecosystem ...
Healthcare data has become one of the most coveted pieces of personal information
as
consumers ...
Preetha Vasanji, MD (India), Doceree emphasises that digital is here to stay, and
for
pharma marketers...
The second wave has brought an unprecedented hike in new Covid 19 cases in its
wake,
and...
Adoption of digital technologies to engage physicians can bring down the marketing
costs of...
Harshit Jain is the Founder and CEO of Doceree – the First Global Network of
Physician-only Platforms...
When pharma companies called their sales forces in from the road last March due to
COVID, they...
The pharmaceutical industry was a leader in the charge to digital advertising in
2020,
with...
After the COVID-19 pandemic, medical experts and consumers have woken up to the
potential of...
COVID-19 has hit businesses like never before, and organisations have found it very
hard to cope...
The adoption on point of care networks during the pandemic has uplifted
communications
for...
‘Everyone is born equally capable but lacks equal opportunity’ - as this famous
quote
by Pierre...
Developments around COVID-19 vaccines and the subsequent vaccination efforts across
the...
I am Harshit Jain MD, a healthcare innovator. I am the Founder and CEO of New
Jersey-based Doceree...
Doceree, the global network of physician-only platforms for programmatic
marketing...
Dr Harshit Jain is the Founder and CEO of Doceree, the First Global Network of
Physician-only...
During the pandemic while people were restricted to their homes and brands had
fewer
channels...
This Indian-based startup connects digital platforms and pharma brands all over the
world...
The biggest change in Corona era has been seen in the healthcare sector of the
country....
Union Budget 2021 India: Budget 2021 was all about reviving the economy that got
severely...
Inc42 has curated a list of 30 early-stage startups, founded after 2018, that have
carved...
Doceree that currently targets 300,000 physicians in India currently aims is to
take
the count...
Every business was faced with new challenges in 2020, and pharma industry was not
an
exception...
Pharmaceutical brands had always been hesitant in adopting digital technologies for
marketing...
AI paired with real-time data will empower pharma marketers to refine hyper
personalized...
With COVID-19 vaccination drives beginning in full steam and the pandemic
becoming...
With nearly 22,000 startups recognised by the government of India, the country is
the...
Doceree Inc., the first global network of physician-only platforms for programmatic
marketing...
It was not at all planned and just happened out of pure luck. I working in medico
marketing...
January 13, 2021 – Doceree Inc., the first global network of physician-only
platforms
for...
An insight into the lives and stories of entrepreneurs, angel investors, and the
people
with a creative...
The year 2020 posed severe challenges to multiple businesses and unfolded multitude
of...
Doceree, a physician-only platform for programmatic marketing, is working towards
building more...
There will a be fundamental shift in healthcare delivery with big data becoming
indispensable...
The COVID-19 pandemic has made the healthcare sector shine high and bright. For
example...
Bored with the daily grind of being a practising physician in the US, Harshit jain
decided...
Marketers were able to get close to 2/3rd of the reach they were getting in the
pre-COVID era...
Advertising in Pharma trends has evolved significantly since the infantile days of
Native and...
While online medical journals saw nearly 50 per cent impressions coming from
General
Physicians...
Machines have replaced humans in the healthcare sector. Be it recognition of cancer
cellsn...
Marketing to Physicians had long been done through the traditional ‘offline’ way.
Face-to-face...
The past few months have seen the lines between work and home life blurring. It was
no
different...
Doceree: In healthcare, robotics and machine learning are already having an impact
on
patient care...
The company said text-based programmatic ads will facilitate ease of approval and
ease
of optimisation...
90% Pharmaceutical marketers are of the view that non-transparency of ‘doctor reach
and...
Launched in March Doceree says it is already working with seven of the top 10
big...
With the outbreak of Coronavirus in India, the healthcare sector witnessed many
changes...
Launched in March Doceree says it is already working with seven of the top 10
big...
You had an idea and you started executing it. Down the line, it started making
money...
Kamya Elawadhi, Vice President, Customer Success, Doceree, New Delhi talks about
the
role...
Kamya Elawadhi is the Vice President, Customer Success, at Doceree. In her 12
years...
Nations like Denmark and Australia have successfully implemented digital health...
What’s so striking about the year 2020, other than Corona? Perhaps, it...
A data analyst usually works as a part of an analytics team or business unit. While
working with...
With the worsening of Covid-19’s impact, gaps in Indian healthcare are exposed...
In this compilation, we present thought-provoking quotes from the week of
September...
They inform that it is the best way to co-drive value for consumers and drive a
fundamental...
The launch of Doceree DirectTM furthers company’s vision to streamline Physician
marketing...
For most pharma companies, drug representatives visiting a doctor, and marketing
the
drugs...
For healthcare marketing platform Doceree and its founder Harshit Jain, the
pandemic...
This startup began small when it was founded in 2019 by healthcare and marketing...
COVID-19 has highlighted many flaws and inadequacies. It has also shone the...
Daleep Manhas, Co-founder and EVP Partnerships, Doceree, a physician engagement...
In the backdrop of the pandemic, Prime Minster Narnedra Modi, too, made...
When reports of initial single-digit cases of Covid-19 hit the headlines in late
February-early...
Prime Minister Narendra Modi addressed the country for the 7th time as the...
Coronavirus outbreak has accelerated the adoption of digital in the healthcare
sector...
In the nearly 15 years that we’ve been writing about EHR and health IT...
The launch makes Doceree the only platform in the US that allows pharmaceutical...
The launch makes Doceree the only platform in the US that allows pharmaceutical...
The first global network of endemic platforms for programmatic marketing...
The first global network of endemic platforms for programmatic marketing...
Pharma marketing is an area where one-on-one interactions reigned...
Electronic Health Record (EHR) platforms in India are far from serving the
purpose...
As traditional marketing takes a hit due to the COVID-19 crisis, pharma brands
are...
Company to offer its services for free to pharma, medical and healthcare companies
in
India and the...
Data, analysed for June this year, shows 432 million login sessions of top 10
foreign...
Doctors continuously need to keep themselves updated with regard to medical...
An online consultation with doctors is a major trend that has evolved during the
COVID...
Telemedicine platforms and pharmaceutical players can go a long way together. All
they
need...
Doceree Inc., a programmatic physician engagement platform, on Tuesday said it has
raised $1 million in...
Online healthcare marketing startup Doceree has raised $1 million in seed funding
from...
New Jersey-based Doceree Inc today announced that it has raised $1 million in seed
funding....
Pizza Hut and KFC India are providing meals to medical and frontline staff at...
Coming to the aid of pharma, medical and healthcare companies amid coronavirus
mayhem...
The US based pharma ad-tech start-up, Doceree will now enable companies to advertise
on...
In the wake of digitisation, Artificial Intelligence (AI) has taken a leap in the
pharmaceutical industry...
Doceree, a New Delhi based startup in healthcare which helps advertisers to bring
personalisation...
New Delhi (Sputnik): Necessity is the mother of invention – India’s start-up....
The communication industry is going through a transition phase. Industries from
across...
As digital technology has taken a leap in the country, the pharma industry needs to
transform ...
New Delhi [India], Jan 27 (ANI): As digital technology has taken a leap in the
country,
the pharma...
Ex McCann Health executives partner to solve the biggest problem for Healthcare
brandsDelhi...
