A neurosurgery-focused health institute with a state-of-the-art facility sought to raise awareness and increase referrals. Doceree had the challenge to reach a narrow target audience within the region for the company.
To generate awareness about the institute’s offerings, drive physician traffic to the website and increase referrals from physicians in the proximity of three designated centres
We offered a comprehensive data-driven engagement solution for the health institute to drive physicians down the conversion funnel and raise referrals for the centre.
Doceree’s team leveraged data learnings from past campaigns to define and set a new approach, which covered the following:
Precision targeting messages beyond specialty and geo-targeting is impactful and garners significant traction for a narrow-target audience focused campaign.
The times-they-are-a-changin’ and what better time than now – the COVID times. The relationship between pharma brands and HCPs has changed drastically