We advised them to do a full-scale onboarding throughout their workflow which would enable their platform to receive:
Patient Affordability Messaging
Disease Awareness Messaging
Knowing the HCP graph and where they are in the workflow during the care, we could select the precise messaging or alert from the number of life sciences partners that we work with and dispense it to the right HCP at opportune moment.
Working closely with the POC platform, we helped engage HCPs who directly improve its critical metrics related to patient outcomes:
Concise and impactful messages at opportune moments increase engagement.
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Hugely cluttered market of pain management drugs with low-differentiation, and even lower Physician involvement.