Programmatic technology provides incredible convenience to life sciences brands to engage prescribers on point-of-care platforms. However, the lack of transparency in the space has marred the progress of the entire...
The exponential upsurge of Point-of-Care (POC) channels has not only changed the dynamics of the HCP-patient relationship, but also the way life sciences brands interact with prescribers.
Harnessing the Power of Account-based Marketing for Healthcare Marketers
For companies that seek high-quality leads for their marketing and sales team, an account-based marketing (ABM) approach serves them best by letting them establish meaningful, hyper-targeted communications with decision makers...