Opportunity
An ophthalmic brand launched itself one month prior to the global COVID-19 pandemic. While established companies were losing traction with HCPs during the outbreak, this ophthalmic brand faced daunting circumstances to launch a six-month campaign.
Objective
To help brand reach new HCPs, strengthen repeat Rx and gain new prescribers Rx
Doceree’s data-driven insights were able to enhance the match network of pre-existing audience and re-connect the company with HCPs who engaged with the brand on digital channels
Strategy
Doceree’s platform empowered the ophthalmic brand to create and optimize an impactful campaign from a single dashboard. The company was then able to launch three sub-campaigns to achieve a different objective. Doceree’s audience builder tool enabled the brand to grow new prescriber base.
Results
Conclusion
By exceeding the business goals at the onset of the campaign, the ophthalmic brand was able to flourish during a difficult period and grow their subscriber base during a tumultuous time for the market.
Doceree’s AI-driven insights were crucial to position the brand messages to the appropriate HCPs to increase their prescribers.
