POINT OF CARE PLATFORM SEES ENGAGEMENT OF HCPS INCREASE MULTI FOLD WITHIN FIRST YEAR OF GOING LIVE

Opportunity

A POC platform was struggling with low engagement and drop in usage by HCPs across its platform modules.

Objective

To increase Physician engagement on the POC platform

Consistent and precise communication with HCPs in relevant environment raise engagement.

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Strategy

We advised them to do a full-scale onboarding throughout their workflow which would enable their platform to receive:

Patient Affordability Messaging
Clinical Alerts
Disease Awareness Messaging

Knowing the HCP graph and where they are in the workflow during the care, we could select the precise messaging or alert from the number of life sciences partners that we work with and dispense it to the right HCP at opportune moment.

Results

Working closely with the POC platform, we helped engage HCPs who directly improve its critical metrics related to patient outcomes:

1
More than 20% increased usage time of POC platform by HCPs accross modules

2
40% more engagement on message shown to HCPs during their practice workflows

3
Additionally, the POC platform earned close to $750K from dispensing these messages and co-pay cards

Conclusion

Concise and impactful messages at opportune moments increase engagement.

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